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DISTREE Russia & CIS 2012 creates new channel relationships

by Stuart Wilson, Wednesday 4 July 2012

DISTREE Russia & CIS reinforced its reputation as the region’s premier annual channel event last month. A record number of more than 700 delegates participated in the event, which took place in St. Petersburg, Russia. DISTREE Russia & CIS 2012 offered a powerful business development platform for ICT and consumer electronics (CE) vendors looking to launch, build or manage routes-to-market in this fast-growing region.

This year’s event gathered delegates from across the entire Russia & CIS region. In total, 20% of the channel delegates attending were from Moscow, 10% from CIS countries and the remaining 70% from other regions inside Russia. This mix of delegates provided vendors with a unique cost-effective and time-efficient opportunity to assess their requirements across this vast region, allowing them to meet the major channel stakeholders in one place at one time.

Frederic Simard, President & Co-founder at DISTREE Events, the organisers behind DISTREE Russia & CIS, said: “The Russian market showed solid year-on-year growth during the first quarter of 2012. The market’s potential was reflected in a number of new vendors entering the market and setting up distribution, reseller and retailer agreements during this year’s event. We were delighted to welcome so many senior channel executives to St. Petersburg.”

This year’s event gathered representatives from more than 90 product suppliers for three days of pre-scheduled one-on-one meetings with both potential and existing channel partners. Major distributors from across the region were represented at DISTREE Russia & CIS, as well as senior executives from 200-plus retailers and resellers.

DISTREE Russia & CIS 2012 was supported by Platinum Sponsor AMD; Gold Partners Dell, Kasperksy and Symantec; plus Silver Sponsors Casper, Microsoft and Sony. Research house GfK was an official Event Partner at this year’s event and delivered the opening keynote address.

“DISTREE Russia & CIS uses powerful web planning tools that allowed all delegates to research companies and create their own personal agenda of one-on-one meetings before the event began,” added Simard. “More than 2500 high quality one-on-one meetings took place during this year’s event.”

DISTREE Russia & CIS 2012 also included a packed conference agenda keeping delegates up to speed with the channel plans of major vendors operating in the region. Speakers at this year’s event included representatives from AMD, Dell, Kaspersky, Symantec, Casper and Microsoft. Channel tracking experts CONTEXT also delivered a keynote speech examining the latest market trends.

The popular ’60 Seconds to Convince’ Awards programme gave dozens of vendors the opportunity to deliver a one-minute elevator pitch for their latest products and solutions. Ginzzu picked up the Best Product Design award for its waterproof mobile phone while Parrot’s AR Drone collected the awards for Best Product Innovation and Best Presentation.

Delegates also had the opportunity to attend in-depth boardroom sessions to learn more about the strategy, roadmaps and regional plans from multiple vendors. DISTREE Russia & CIS 2012 also included Channel Academy workshop sessions delivered by independent channel experts, research houses and consultancies. This year’s programme included sessions from Channel Experts, CONTEXT, GfK, Stawinoga Consulting and VIA.

“DISTREE Events has been working in the Russia & CIS region for close to a decade,” explained Simard. “We want to thank all the delegates, sponsors and speakers for making this year’s event such a success. We look forward to working even closer with the regional channel as preparations begin for DISTREE Russia & CIS 2013, which is scheduled to take place in June 2013.”


About DISTREE Russia & CIS

DISTREE Russia & CIS is the region’s premier annual channel event for vendors looking to manage, build or launch channels in this strategically important market. Leading retailers, resellers and distributors from across Russia & CIS attend the event, allowing vendors to accelerate their channel development and drive business success acrossRussia & CIS.

DISTREE Russia & CIS operates a unique business model based on an ‘invitation only’ event format, offering a compelling mix of pre-scheduled one-on-one meetings, keynotes, awards and networking opportunities for vendors and channel executives operating in the Russia & CIS region. For more information, visit www.distree-russia.com.

DISTREE Russia & CIS 2012 took place at the Pulkovskaya Radisson Hotel in St. Petersburg from June 21st to 23rd.

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