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HOME REGIONS Middle East › Sharaf tunes in for Pure sales

Sharaf tunes in for Pure sales

by Stuart Wilson, Thursday 5 July 2012

Wireless music and digital radio systems vendor Pure has launched its products in the UAE, signing up Sharaf Electronics to serve as its in-country distribution partner. Pure products will initially be sold through Sharaf DG retail outlets in the UAE. Pure’s UAE product family is initially made up of three wireless music and radio systems and a dock for iPod, iPhone and iPad.

All of these products can be synchronised with Pure’s online media portal, the Pure Lounge, either via the free Pure Lounge application or through the device itself, enabling users to tune-in to worldwide internet radio and play on-demand programmes, podcasts and ambient sounds.

Paul Smith, general manager at Pure, said: "Pure has already proven to be the industry leader in wireless music and radio systems around the world and with our strong and growing product family, proven track record, user experience-focused design and extensive engineering and technical capabilities, we are extremely confident we’ll become a leader in the audio market in the UAE."

Yasser Sharaf, managing director at Sharaf’s retail division, said: "We have partnered with Pure as they are the world-leading producer of wireless music and radio systems. The products and services that Pure delivers will appeal to a wide range of consumers across the UAE and we look forward to showcasing their stylish systems in our stores."

The first Pure products available in the UAE are Sensia 200D Connect, Evoke Flow, One Flow and Contour 100i.

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