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GITEX 2012: Channel updates

by Stuart Wilson, Friday 21 September 2012

It’s coming up to that time of year again. Traditional trade show GITEX is taking place from the 14-18th October in Dubai. As always, we’re going to keep an eye on the news and announcements coming out in the run-up to the event and during the show itself. Just keep checking back here to stay up to speed on the latest announcements. We’re planning a particular focus on all things ‘channel’.

StorIT adds Emulex to portfolio

17/10/12 Storage VAD StorIT has struck a regional distribution deal with Emulex, a networking solutions, data centre and SAN management provider. Under the terms of the deal, StorIT will distribute Emulex solutions across the Middle East region, with a particular focus on Saudi Arabia, Oman, Qatar, Bahrain and Kuwait. Emulex joins StorIT’s portfolio of vendors that includes EMC, Quantum, Mellanox, Moonwalk and QLogic.

"We are very excited with the potential opportunities that this new partnership presents for both StorIT and Emulex," said Bobby Joseph, CEO at StorIT.

Craig Skelton, channel director at Emulex, said: "When we were looking for a potential Middle East partner, we had wanted to tie up with a go-to-market partner with the relationships and momentum to break us out into motivated data centre partners. Our decision to partner with StorIT demonstrates our confidence in the company’s capacity to deliver and provide value added service to its rapidly growing customer base in the region.”

Praizar looks for Nakivo resellers

17/10/12 IT solutions distributor Praizar is looking to add some Nakivo resellers in the Middle East during GITEX 2012. Nakivo, a VMware technology alliance partner, will release its Nakivo back-up and replication product on 30th October 2012.

"Nakivo has made it easier for VMware channel partners to sell back-up and replication to their customers. Nakivo back-up and replication is simple to install, simple to use and simple to cost," said Helen Rankin, client services director for Praizar Jargon-free IT.

Bruce Talley, CEO at Nakivo, added: "Demand for new VM data protection solutions that can include an element of low cost public cloud for offsite storage, is continuing to grow rapidly. Praizar is a leader in delivering innovative virtualised and cloud-based IT solutions for SMBs, making them our distribution partner of choice for the Middle East."

StorIT dances with Moonwalk

16/10/12 Middle East and North Africa (MENA) storage VAD StorIT has added Moonwalk to its vendor portfolio. Moonwalk specialises in large-scale data management solutions. The new partnership hopes to give businesses in the MENA region access to more efficient data management and archiving solutions.

Under the terms of the deal, StorIT will exclusively distribute Moonwalk’s range of large-scale data solutions. Moonwalk joins StorIT’s portfolio of vendors that includes EMC, Quantum, Mellanox and QLogic.

"Entering into this strategic new alliance with Moonwalk gives us the advantage of offering a unique product that addresses the need to manage complex, data management through the tiers of storage and is comparatively economical as it is a software only solution," said Bobby Joseph, CEO at StorIT.

Peter Harvey, CEO at Moonwalk, added: "Over the last few months, we have seen vendors turning to our key range of solutions as an essential component for their storage offerings. Our tie-up with StorIT will now allow them to provide its customers with an additional immediate turnkey solution for managing the migration, copying and movement of data while also minimising expenditure.”

Hang out with Huawei

10/10/12 Chinese IT outfit Huawei is planning its biggest ever participation at GITEX showcasing solutions from its carrier, enterprise and consumer business groups. Huawei will be promoting its ‘cloud-pipe-device’ strategy as it looks to evolve into a complete end-to-end ICT solutions provider.

“To adapt to the revolutionary changes that are taking place in the information industry, Huawei has made a number of strategic adjustments to better serve its regional customers through our ‘cloud-pipe-device’ approach,” said Yi Xiang, president at Huawei Middle East.

Huawei’s enterprise business group has a busy week planned at GITEX with new partners set to join its channel community, as well as an array of new products and solutions being launched at the show.

On the device front, Huawei’s emerging consumer business will display smartphones, tablets and mobile devices. The company also plans to reveal further details of its upcoming line of quad-core consumer products.

Golden Systems plans partner catch-up

9/10/12 Distributor Golden Systems will set up base over the road at the Fairmont Hotel during GITEX Technology Week to launch new products, meet vendor partners and also catch up with channel customers. Golden Systems is keen to sign new vendor partners and expand its channel customer base during the event.

Ehsan Hashemi, COO at Golden Systems Middle East, said: “Over the last few years we have expanded our product portfolio by signing on top global vendors and strengthened our channel network across the Middle East.”

Golden Systems offers a portfolio of products from vendors such as Gigabyte, Zotac, Kingmax, Coolermaster, Kingston, Epson, Asus, Nvidia, Logitech, Kaspersky, WD and PNY to name a few. The company will hold special technology briefings for its channel partners for wide range of products.

Iomega to promote ioclub

3/10/12 Storage outfit Iomega, part of EMC, is rocking up at GITEX with some of its EMEA big guns supporting the local team. Jan Jensen, VP of sales for the EMEA and Simon Chamberlain, business development director for the region will both be in town for the event.

Cizar Abughazaleh, Iomega’s regional director for the Middle East, Africa and Turkey region, says GITEX allows the vendor to meet new and existing customers, showcase its recently developed solutions and reiterate its commitment to its clients and partners in the region.

Channel partners can learn all about Iomega’s ioclub premier partner programme, which is an additional ioclub programme for network storage professionals, designed to help partners create new opportunities on Iomega network storage solutions. This programme gives them access to a range of additional tools including extra training, technical support and product benefits plus sales and marketing tools.

GFI Software eyes channel boost

3/10/12 GFI Software has announced their participation at this year GITEX Technology Week. GFI offers a range of offerings spanning web and mail security, archiving and fax, networking and security software and hosted IT solutions.

Simon Azzopardi, VP EMEA at GFI Software, said “We are looking to increase our channel base to further enhance our penetration in the region. Apart from channel partners, we will also be giving demonstrations on our key products like GFI Webmonitor and GFI MailArchiver to end-customers at this GITEX to educate them about the new features that makes our products stands out in the market.”

GFI Software will showcase its wide portfolio of its award winning products and solutions including on-premises solutions, software-as-a-service solutions as well as consumer products.

John Spoor, regional director for MEA at GFI Software, said: “We want to create visibility and awareness for our fast expanding portfolio of products and solutions in the region.”

VADs out in force at GITEX

27/9/12 FVC is another Dubai-based VAD gearing up for GITEX 2012. FVC, which operates across the Middle East and North Africa (MENA) region, will team up with vendor partners to showcase its expertise in the unified communications, information security and advanced networking space.

Dharmendra Parmar, marketing manager at FVC, said: "Over the past decade that we have been in the value-added business, we have been able to highlight key challenges that each of these key sectors face and developed successful solutions with our vendor partners that help the IT managers of these key sectors tackle these challenges. We felt that we should share some of these solutions with our partners and customers."

Comguard to showcase VAD portfolio

26/9/12 Dubai-based VAD Comguard will take part in GITEX 2012 with plans to launch new technology products and solutions during the event. The Comguard booth will showcase solutions from Kaspersky, WinMagic, BeyondTrust, SafeNet, WildPackets, Cyberoam, Airlive, Entuity, Ping Identity, Array Networks, and Altai.

Ajay Singh Chauhan, CEO at Comguard, said: “This year with more vendors and new solutions onboard, we will be able to provide more business opportunities to our channel partners across the region.“

Spectrami seeks new resellers

24/9/12 Dubai-based VAD Spectrami will take part in GITEX 2012 next month. The distributor will run a stand alongside vendor partners Actifio, Verdasys, Fidelis, LogRhythm, Tenable Network Security, Titus, Solera Networks and Noctio.

Anand Choudha, Managing Director, Spectrami said, “Spectrami is looking to acquire new channel partners to increase its penetration in the region. Apart from channel partners, interaction with end-users from the region during Gitex is another key objective for us to understand their requirements and challenges they face.”

50 Cent on hand to Shift headphones

21/9/12 Back in July, distributor Shift added SMS Audio products to its portfolio. Shift signed an exclusive distribution deal with the vendor covering the UAE, Qatar, Kuwait, Oman, Bahrain, Jordan, Egypt, Palestine, Tunisia, Kenya, Zambia and Turkey.

The two companies now plan to ‘launch’ the partnership at GITEX with a joint press conference featuring Mazen Khanafer, managing director at Shift, accompanied by none other than 50 Cent. The American rapper, entrepreneur, investor, record producer and actor is the main man behind the SMS Audio brand.

50 Cent said: “I’m really looking forward to this launch, because in many ways Dubai is like music: it has a universal appeal, and like music it unites all cultures and knows no boundaries. We are thrilled to have a partner like Shift LLC, who shares our passion for innovation.”


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