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VIP Computers announces Realtime merger

by Stuart Wilson, Thursday 18 October 2012

UK-based components distributor VIP Computers has announced plans to merge its business operations with Realtime Distribution in the next few months. Terms of the deal were not disclosed, but Realtime was already a subsidiary of VIP Computers prior to the announcement. Directors of both companies claimed that current market conditions and future challenges presented ‘significant and exciting opportunities’ for the two companies to work together as one.

Jatti Sahni, chairman at VIP Computers, said: “Moving forward we will gain more vendors to support our combined strong customer base; and in turn our customers will be offered with a wider range of vendors, products and support services. This merger will cement our position as a major and much stronger components distributor within the UK market. It will also ensure we maintain our competitiveness and deliver better solutions to our customers.”

To begin the merger process, VIP Computers has announced the appointment Richard Marsden as sales director and Duncan McAuley as purchasing director for the newly combined operation. Mark Reed, managing director at Realtime Distribution, will leave his role in early 2013 and the company will be rebranded as VIP Computers. The expanded company will continue to operate from its existing Warrington and Huntingdon offices.

Stevinson leaves VIP

The news of the merger comes a week after Dave Stevinson, former sales director at VIP, tendered his resignations from the company.

Stevinson issued the following statement at the time: "I can formally announce that earlier this week I resigned my directorship from VIP Computers. I have completed my assigned strategic objectives and feel that I need to take on a new challenge. I have had two immensely enjoyable years at the company and feel that the VIP is now suitably poised within the industry and blessed with a very capable management team. In my time there I was able to help shape an exciting strategic transition and work alongside some talented vendors, customers and colleagues."

"I would like to formally extend my thanks to my close friend and colleague Jatti Sahni; the chairman of VIP Group, for giving me the opportunity to be part of the VIP journey. I am going to spend a few months relaxing before seeking a new assignment. I look forward to staying in touch and finally would like to thank you all for the assistance, business, support, tolerance and friendship that you have shown to me over the years," he added.


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2013, the premier event for the regional ICT and CE channel, from February 19-22nd in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2013 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2013 Awards’ will include more than 20 categories for vendors and distributors from across the region.


For more information on attending DISTREE EMEA 2013 please contact fhemraj@distree.com quoting code DEMEA13


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