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DISTREE EMEA teams with CONTEXT for ChannelWatch 2013

by Stuart Wilson, Monday 5 November 2012

DISTREE EMEA has announced a new partnership with international IT research company CONTEXT. The agreement will see CONTEXT and DISTREE EMEA collaborate to produce new in-depth research on channel conditions across the Europe, Middle East and Africa (EMEA) region. The tie-up between the two companies will see the launch of three exclusive new channel research reports at DISTREE EMEA 2013.

A new ChannelWatch Western Europe report will examine market conditions in mature markets, canvassing the opinions of resellers and retailers across the region. CONTEXT and DISTREE EMEA have also agreed to launch a ChannelWatch Emerging Markets report that will focus on Eastern Europe, Russia & CIS, Middle East and Africa.

In addition, CONTEXT will also produce a dedicated ChannelWatch Retail & E-tail report, examining conditions in the EMEA retail channel and driving greater understanding of retailer relationships with distributors and vendors. DISTREE EMEA will feature an expanded delegate base of retailers and e-tailers that includes major players from the main European markets, plus a strong contingent from emerging markets including North Africa and Eastern Europe.

Farouk Hemraj, CEO and co-founder at DISTREE Events, explained: “We are delighted to announce this research partnership with CONTEXT. Their ability to provide accurate channel data and market insights is second to none. The results from the ChannelWatch surveys will be published and presented exclusively at DISTREE EMEA 2013, providing added value for all our delegates.”

Howard Davies, CEO and co-founder of CONTEXT, continued: “Our new ChannelWatch Surveys will provide vendors and their channel partners with unprecedented insight into the purchasing intentions, attitudes and opinions of resellers and retailers across the whole of EMEA.”

CONTEXT will moderate the European Distributor Summit that takes place within the DISTREE EMEA 2013 conference programme. This session includes a series of presentations and panel discussions focused on strategic channel issues in the EMEA region. CONTEXT will also moderate an Emerging Markets Distributor Summit and present the findings of its ChannelWatch Retailer & E-tailer Survey during DISTREE EMEA.

DISTREE EMEA 2013

Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2013, the premier event for the regional ICT and CE channel, from February 19-22nd in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2013 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2013 Awards’ will include more than 20 categories for vendors and distributors from across the region.

www.distree-emea.com

For more information on attending DISTREE EMEA 2013 please contact fhemraj@distree.com quoting code DEMEA13

DISTREE_Events

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