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HOME REGIONS Russia & CIS › Elko adds Hyundai tablets to Russian portfolio

Elko adds Hyundai tablets to Russian portfolio

by Stuart Wilson, Friday 21 December 2012

Emerging markets distributor Elko has picked up exclusive wholesaler rights to push Hyundai tablets in the Russian channel. Latvia-based Elko, which operates across the Baltics, Eastern Europe and Russia, struck an exclusive agreement with Blusafir Korea – a specialised Hyundai brand licensing company. Blusafir supplies Korean and Chinese manufactured IT products into the Russian market

Aleksandrs Orlovs, Elko’s distribution director, said: “We are very pleased about the new cooperation with Hyundai, a globally renowned South Korean brand. The tablet market is constantly growing and we are pleased to expand our portfolio with modern and competitive Hyundai tablets. We are confident that this will help our partners to satisfy the increasing needs of their customers who are looking for optimal tablet solutions.”

SY Choi, chief business officer at Blusafir Korea, said: "I had experienced business with Elko Group when I worked in Hyundai Electronics Europe in Germany. I have worked mainly in the field of international sales and marketing for over 25 years with many customers in different countries.”

“Among them, I still remember Elko as the best partner in terms of creative thinking, creative evolution, market-oriented approach and credibility. Elko is now taking a significant step forward with tablet PCs under the Hyundai brand. I have high confidence that Elko, all its dealers and Blusafir, will have great success in the Russian market. We will do our best to develop tablets that are suitable for the Russian market,” Choi added.


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2013, the premier event for the regional ICT and CE channel, from February 19-22nd in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2013 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2013 Awards’ will include more than 20 categories for vendors and distributors from across the region.


For more information on attending DISTREE EMEA 2013 please contact fhemraj@distree.com quoting code DEMEA13


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