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Huawei signs Digilife distribution deal in India

by Stuart Wilson, Friday 25 January 2013

Hardware vendor Huawei has added Digilife as a distribution partner in India. Digilife Distribution and Marketing Services (DDMS) is part of Indian IT conglomerate HCL Infosystems. DDMD will carry Huawei’s entire product portfolio as the vendor takes the next step in pushing products and solutions to operators, enterprises and consumers and maximising its channel reach in India.

DDMS will distribute Huawei’s entire product range along with the associated services including enterprise network solutions, infrastructure, security, storage, data storage services, smartphones and tablets. The two companies hope that the deal will help Huawei build its presence in the Indian market, especially beyond tier one cities.

DDMS and Huawei will collaborate on marketing, sales and technical areas and overall go-to market activities. DDMS will also support marketing activities for Huawei’s product range and will attempt to promote, participate and extend the sale of the Huawei products through activities such as market research, advertising, trade shows and internet marketing.

Eric Yu, president at Huawei enterprise business group India, said: “The Indian market has a huge potential. With DDMS’ structured, robust distribution network, coupled with our broadened ICT product and solutions portfolio, we will look at strengthening our presence across organised trade, top 200 towns, tier three and four towns and even rural markets. Through this valued partnership, we aim to connect with our end users.”

Sanjay David, CEO at DDMS added: “DDMS has been a pioneer in the telecom distribution market in India and has recently launched its new IT distribution vertical. With this partnership with Huawei DDMS has strengthened its portfolio in IT distribution. This exclusive partnership will not only enable DDMS to grow but, also allow Huawei to further reach out to the fast growing mid-market in India.”

The Huawei products available through DDMS will be priced the same as products available directly from Huawei. This agreement will provide more partners with flexibility in terms of the way they procure Huawei products.

DDMS focuses on multi-brand distribution and offers value added distribution for its partners including strategic consulting services, last mile connect and support in terms of marketing and promotions.

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April, 2021

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