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Entatech adds Func to gaming portfolio

by Stuart Wilson, Tuesday 12 March 2013

UK distributor Entatech has added the Func range to its gaming portfolio. Entatech will push the Surface 1030 and MS-3 gaming mouse from Func. Entatech offers a growing portfolio of gaming and peripheral vendors, as it looks to carve out a reputation as a distributor of high-specification gaming products.

First established in 1999, Func was created by professional gamers who noticed a gap in the market for cutting-edge computer accessories. Func redeveloped the brand in 2012, refreshing its image to cater for the needs of today’s gamer.

Iain Gillogaley, Entatech gaming and peripherals manager, said: “This is a really exciting line of products for both Entatech and the gaming market as a whole. Func are one of the forerunners of gaming accessories and the new design – both in terms of aesthetics and technology – slots in perfectly with the gaming and peripheral products we currently distribute to Entatech customers.”

“The gaming industry is continuously evolving with bigger, better and newer products and the Func range allow us to keep up to date with the latest technologies, helping to reaffirm Entatech as a leading distributor of gaming products,” Gillogaley added.

Calle Conradsson, brand manager at Func, said: "We’re happy to welcome Entatech and their customers aboard and look forward to our new partnership. Entatech are highly experienced in distributing gaming brands and we welcome their market expertise. Together, I’m sure we can form a strong partnership which will be crucial to us in reaching our future goals.”


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2014, the premier event for the regional ICT and CE channel, from February 11-14th in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2014 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2014 Awards’ will include more than 20 categories for vendors, retailers and distributors from across the region.


For more information on attending DISTREE EMEA 2014 please contact fhemraj@distree.com quoting code DEMEA14


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