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LG plans retail expansion in emerging markets

by Stuart Wilson, Friday 12 April 2013

Electronics and IT vendor LG has revealed plans to expand the number of retail stores it operates in emerging markets around the world. LG, which currently has 3000 stores, could open a further 600 this year in India, the Middle East and Africa, according to recent comments from executive VP Kim Ki-wan. LG stores would display a range of products including smartphones, TVs and home appliances.

LG hopes to revive its fortunes in the competitive smartphone space with its latest Optimus products. LG currently ranks fifth in the vendor rankings for smartphone manufacturers. The expansion of its retail presence will go hand-in-hand with renewed marketing efforts from LG.

LG believes that smartphones now play a critical role in defining overall brand equity in the consumer market. The company believes that enhanced consumer perception of its smartphone products could also benefit the company’s reputation in other product categories such as TVs.

DISTREE Middle East 2013

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

DISTREE Middle East 2012 attracted more than 580 senior executives from the region’s consumer electronics, digital device and ICT products retail channel. These included the powerful buyers and decision makers responsible for product selection for the retailers they represent.

Not only is DISTREE Middle East a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the Middle East, plus North Africa and the CIS region.

DISTREE Middle East 2013 will take place on May 21-23rd at Fairmont Bab Al Bahr Hotel, Abu Dhabi, UAE. For more information and to secure your place at the region’s number one retail channel event, contact fhemraj@distreevents.com quoting code DME13.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel. www.distree-me.com


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