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DISTREE Middle East to focus on key topics for retail channel

by Stuart Wilson, Tuesday 7 May 2013

DISTREE Middle East will take place from May 21st to 23rd at the Fairmont Bab Al Bahr in Abu Dhabi, UAE. The region’s leading annual ICT and consumer electronics (CE) retail event will play host to 600 senior channel executives, providing a powerful opportunity to discuss topical issues impacting the market. Key subjects up for discussion include the role of special sales events, pricing, promotions and sustainable margins.

Farouk Hemraj, CEO and co-founder at DISTREE Events, said: “DISTREE Middle East is a neutral event and this year’s conference programme will include panel discussions, Retail Academy workshops and keynotes that address some of the major challenges facing the retail channel.”

Demand for ICT and CE products continues to grow in the wider Middle East region, but there remain a number of structural and development issues that vendors, distributors and retailers will look to address. This year’s conference programme offers a wide range of Retail Academy sessions hosted by industry experts. The programme includes the following sessions:

1) Building Retail Brand Equity & Sustainability – Kevin Lalonde, Accelerate International

2) Predicting Future Vendor Winners – Howard Davies, CONTEXT

3) Price & Promotions – David Lewis, GfK

4) Cross Channel Strategies – Fabrizio Valente, ‘Kiki Lab – Ebeltoft Group’

5) Generation Y: Catalyst for Change – K.S. Vasudevan, Navo

6) Retail Channels in East Africa – Bobby Gadhia, RETRAK

7) Encouraging Profitable Shopping Behaviour – Michael White, VIA International

8) Changes Rocking the Retail Landscape – Ryan Mackey, Consultant

Hemraj continued: “In addition to the Retail Academy workshop session, this year’s DISTREE Middle East also includes a number of panel debates. Issues such as pricing, promotions, the impact of e-tail and product flows within the regional retail channel concern all major channel stakeholders. DISTREE Middle East provides an open platform for honest discussions.”

DISTREE Middle East is completely focused on business-to-business interaction between vendors, distributors and retailers. DISTREE Middle East is a business-focused event, offering ICT and CE vendors and distributors the opportunity to interact with buyers from leading retailers and e-tailers from across the region.

With support from multiple research houses and channel consultancies, DISTREE Middle East gives delegates access to a variety of opinions and market data from multiple sources. This allows each attendee to assess various viewpoints and focus on market intelligence that is relevant to their current business needs.

“We are delighted to welcome so many expert speakers to DISTREE Middle East 2013,” continued Hemraj. “By uniting them with senior executives from the vendor, distributor and retailer community, DISTREE Middle East can address a wide range of topical and sometimes controversial issues. Open dialogue forms the foundation of the event’s conference programme.”

DISTREE Middle East 2013

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

DISTREE Middle East 2012 attracted more than 580 senior executives from the region’s consumer electronics, digital device and ICT products retail channel. These included the powerful buyers and decision makers responsible for product selection for the retailers they represent.

Not only is DISTREE Middle East a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the Middle East, plus North Africa and the CIS region.

DISTREE Middle East 2013 will take place on May 21-23rd at Fairmont Bab Al Bahr Hotel, Abu Dhabi, UAE. For more information and to secure your place at the region’s number one retail channel event, contact fhemraj@distreevents.com quoting code DME13.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel. www.distree-me.com

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