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Courts Asia to open big box store in Malaysia

by Stuart Wilson, Wednesday 29 May 2013

Regional IT and consumer electronics (CE) retailer Courts plans to open its first big box megastore in Malaysia in August 2012. The new outlet, which will be Courts largest store in Malaysia, will be located in the township of Bandar Sri Damansara in Klang Valley. The Courts megastore will aim to offer the largest range of products in Malaysia and an integrated multichannel shopping experience for consumers.

The new store will cover 108,000 square feet across two floors and form part of an integrated retail and leisure development that will serve a population base of approximately 750,000. Courts plans to increase its retail space by 120,000 square foot per annum in Malaysia during the next few years.

Terence O’Connor, executive director and group CEO at Courts Asia, said: “The ‘Big-Box’ format store is one that we pioneered in Singapore, and we are very excited to find a ready site that is in move-in condition for our first ‘Big-Box’ store in Malaysia.”

“Household needs are becoming more sophisticated today and innovative retailing concepts that provide multichannel experiences have become an important part of the purchase consideration. As such, there could not be a better time to introduce the ‘Big-Box’ store format in Malaysia, and we are especially looking forward to having a substantial presence in Bandar Sri Damansara, with its vibrant mix of residential and office properties, high population density and accessible location,” he added.

The new store will embrace multichannel shopping as Courts looks to engage with an increasingly mobile and tech-savvy customer base. The new big box store will feature experience zones where customers can touch, feel, use and experience products before purchase.

Courts will also include its Dr Digital IT consultation service in-store and also offer a market hall dedicated to special promotions and exclusive offers. The big box outlet will also include digital kiosks where customers can look up product information, view the latest discounts and navigate their way around the store.

Product labels will also include QR codes that can be scanned by customers’ smartphones, enabling quick reference, mobile payments plus the ability to make pick-up and delivery arrangements on the spot.

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