July 15, 2019

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Jacky’s wins mall awards

by Stuart Wilson, Friday 28 March 2008

The trophy cabinet is filling up fast at UAE multi-brand retailer Jacky’s Electronics thanks to its mall-based outlets. The company picked up the ‘Best Electronics and Entertainment Store Award’ for its Jacky’s Express outlet at the Mall of the Emirates retailers’ AGM. Jacky’s Electronics also scooped the Deira City Centre mall ‘Best Electronics and Entertainment Store’ award in March.

The Mall of the Emirates awards were based on sales performance, operational compliance, financial compliance and marketing and promotions. This was the first award for Jacky’s Express since the company launched the scaled down retail concept two years ago.

“After evaluating retail trends, Jacky’s created this retail concept – Jacky’s Express - designed to provide digitally-driven consumers with innovative service across a diverse fast-moving product range,” commented Ashish Panjabi, COO at Jacky’s.

“After seeing a dramatic change in customer and product profiles that were coming into our outlets, we saw the need to create a second brand name that carried a younger feel to it and catered better on digital products such as gaming, MP3, IT, mobiles and photographic products,” Panjabi continued. “Already an immediate ‘hit’ with our customers, this recognition solidifies Jacky’s leadership position and our commitment to give customers only the best service.”

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