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MMD reaches out to Egyptian channel

by Stuart Wilson, Monday 24 February 2014

MMD, the brand licence partner for Philips monitors, recently held a channel roadshow in Cairo, Egypt. The event was held in association with Philips monitors in-country distributor QDS - part of Gulf Shadows Computer Systems Group. The event showcased Philips’ display products and solutions for the Egyptian market.

Vineeth Sebastian, regional sales director Middle East and Africa (MEA) at MMD, said: “This was our first ever event in Egypt. The event was held to showcase the depth of our product line and a chance to get closer to the Egyptian market and to connect with local distributors and resellers. The event provided us with a platform to showcase our strength in terms of solutions and innovations to meet the requirements of the market based on local and global technology trends.”

Speakers at the roadshow included Sebastian as well as Sharief Abdel Azim, managing director at QDS, and Sameh Gamal, business development manager Middle East and North Africa at MMD. More than 100 channel partners and resellers attended the roadshow in Cairo.

QDS’ Abdel Azim added: “We are happy to partner with MMD in the Egyptian market and we are certain with our efforts and support of Philips monitors, we will be able to corner a big slice of the market. This event has helped us to deliver the key messaging from MMD and at the same time we were also able to showcase wide array of Philips display products and solutions.”

Sebastian continued: “Our products and solutions not only deliver a host of business and customer enhancements, but also improve user experiences, and drives cost savings. Our customers see the return on investment in a very short span of time with Philips’ display products and solutions.”

MMD plans to hold additional channel roadshows in various countries across the Middle East region.

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