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‘ECA: 2011 Awards’ – VENDORS

by Stuart Wilson, Friday 28 January 2011

The ‘EMEA Channel Academy: 2011 Awards’ take place on February 10th in conjunction with DISTREE XXL. Hundreds of distributors from across EMEA have nominated their preferred vendors in ten different product categories. The top five vendors per category go through to a live final vote, which takes place at the Salle des Etoiles in Monaco. Based on an open and transparent voting system, the ‘EMEA Channel Academy: 2011 Awards’ will once again recognise true channel excellence.

“It is always an exciting moment when the final five nominees for each vendor category are announced,” said Farouk Hemraj, CEO at DISTREE Events. “2011 represents the third annual EMEA Channel Academy Gala Dinner and Awards held in conjunction with DISTREE XXL. The open, honest and transparent voting system to choose the eventual winners sets these awards apart as special recognition for vendors in the EMEA market.”

“Using the power of DISTREE Events’ reach into the EMEA channel, we invite thousands of distributors from across EMEA to submit their nominations for the vendor awards,” added Hemraj. “Making it through to the final five is an achievement in itself. We would like to thank all of the distributors for their nominations and wish every vendor good luck for the final live voting session.”

Approximately 800 senior channel executives from across the EMEA region are expected to attend the Gala Dinner. During the evening, distributors will vote live for their preferred vendor candidates by product category. Senior vendor executives will in turn vote for their preferred distributors by region. The nominated distributors will be announced next week. The nominated vendors are listed below:

EMEA Desktop/Notebook/Netbook Vendor of the Year Acer, Asus, HP, Lenovo, Samsung

EMEA Printing Vendor of the Year Canon, Epson, HP, Lexmark, Samsung

EMEA Accessories Vendor of the Year Belkin, Genius, Logitech, Microsoft, Targus

EMEA Components Vendor of the Year AMD, Asus, Gigabyte, Intel, WD

EMEA Software Vendor of the Year Adobe, Citrix, Kaspersky, Microsoft, Symantec

EMEA Digital Lifestyle Vendor of the Year Apple, LG, Logitech, Samsung, Sony

EMEA Storage Vendor of the Year Buffalo, Hitachi GST, Samsung, Seagate, WD

EMEA Gaming Vendor of the Year EA, Logitech, Microsoft, Sony, Ubisoft

EMEA Home Networking Vendor of the Year Asus, Cisco, D-Link, Intellinet, Netgear

EMEA Mobile Communications Vendor of the Year Apple, RIM, HTC, Nokia, Samsung

Vendors were assessed on a number of criteria including partner engagement, channel strategy, pricing, stock management, product evolution, margin potential, channel management and overall partner programmes.

In total, 36 separate vendors received nominations across all ten awards. Apple, Asus, HP, Logitech, Microsoft, Samsung, Sony and WD all received nominations in multiple categories. Samsung led the way with five nominations, highlighting the breadth of its product portfolio.


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE XXL 2011, the premier event for the regional ICT and CE channel, from February 8-11th in Monaco.

DISTREE XXL gathers 400-plus senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume distribution channel.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across EMEA as a result of business relationships initiated at DISTREE XXL.

DISTREE XXL 2011 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2011 Awards’ will include more than a dozen awards handed out to vendors and distributors from across the region.

Follow the build-up to DISTREE XXL 2011

For more information on attending DISTREE XXL 2011 please contact

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