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Navdy hits channel accelerator with CMS, Core and Lionfish
by Stuart Wilson, Wednesday 15 March 2017
Navdy, the companybehind an augmented driving device for the car that lets users look forward while staying connected, is ramping up its global channel reach and signing up distributors across EMEA and further afield. Navdy has appointed CMS as a distributor for the UK, Netherlands and Nordics, with Lionfish on board in the Gulf region, and Core Group signed up in South Africa. Gareth Jones, VP and general manager EMEA and Commonwealth at Navdy, is leading the international channel charge.
“We’re rolling out in the UK with CMS Distribution,” said Jones. “CMS is also handling the Netherlands and the Nordics for us. CMS has been brilliant for us. They purchased Widget recently and brought the Widget people on board. CMS has a brilliant team in place led by Frank Salmon and David Elder.”
“Warren Subel at Lionfish is rolling out Navdy in the Gulf for us and we’re working with Core Group in South Africa. We’re focused on English language markets as the product does not yet support other international languages,” Jones added.
Navdy is also in advanced discussions with a distributor in Australia and hopes that the product will be available through a major in-country consumer electronics (CE) retailer within the next six weeks. The company is also targeting Singapore and is offering free installation in some markets.
Navdy is already making inroads with major retailers and e-tailers around the world. With limited stock available at present, the company is carefully plotting its course in terms of increasing consumer availability.
“So far, we have limited stock,” added Jones. “Amazon is a global customer of ours - they’ve been very keen and put the product on Launchpad. They’ve been very supportive. Best Buy in the US has taken Navdy in 150 stores. Point of sales is a challenge to get the functionality and idea of a new concept like this product across to customers.”
“We’re talking to Dixons in the UK, which is proving very productive,” he continued. “Certain parts of the Dixons group are very interested, and we’ve got early stage discussions with two other retailers who would be the right profile for Navdy and one other major e-commerce player.”
Navdy will cost £599 in the UK market and US$599 in the US market. The company hopes to offer a three-year finance plan where a consumer can purchase the product for £1 a day.
Navdy believes it has a technical edge in the market and a clear window of opportunity before car manufacturers start integrating augmented driving devices at the point of production.
Harman, the connected technologies company for the automotive, consumer and enterprise markets, will offer an aftermarket augmented reality (AR) driving device to automotive OEMs through a strategic partnership and investment in Navdy, which it announced in December 2016.
As part of the agreement, Harman will have exclusive rights to distribute the new co-branded aftermarket Navdy with Harman device to automotive OEMs, specialist auto and audio channels as well as select mobile carriers globally.
For Jones, building a global channel outside the US for Navdy will be familiar territory, after his previous experience taking on a similar role for Fitbit.
Jones stated: “I started consulting for Navdy about a year ago, and more formally signed some paperwork in the second half of 2016. It’s a slightly different market and different scenario. But, I’m excited to do it again with Navdy.”
We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.