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Sunny Leone confirmed as XTOUCH brand ambassador
by Stuart Wilson, Monday 20 March 2017
Consumer technology brand XTOUCH has signed Bollywood actress Sunny Leone as its brand ambassador. Leone currently has more than 1.9 million followers on Twitter. The Bollywood superstar will feature in a new integrated marketing campaign for XTOUCH, which will run simultaneously on print, electronic, online and social media channels as well as in-store promotions for the next year.
Leone will promote the XTOUCH brand during the next GITEX Shopper in Dubai. The actress will unveil special promotional offers for XTOUCH on March 30th. An after party will be held on the same day to celebrate the cooperation.
Jack Lee, president at XTOUCH said: “We are excited to have Sunny Leone as our brand ambassador. Her beauty, grace, elegance and confidence perfectly captures the essence of our products, which are crafted with care to look elegant, stylish and graceful. We are confident our association with Sunny Leone will provide the brand with an extra edge to stand out and get noticed in the market.”
Leone said: “It gives me great pleasure to be working with one of the most exciting consumer electronics brands in the Middle East. The brand represents premium quality and craftsmanship and comes loaded with user experience that makes its products most appealing and aspiring.”
Leone also has close to 22 million Facebook fans and 8.7 million followers on Instagram.
The latest XTOUCH flagship model UNIX PRO will be launched at GITEX Shopper. The 5.5” UNIX PRO is powered by MediaTek Helio P20 Octa-Core 2.3GHz chipset which delivers premium performance, decreases power consumption and integrates a powerful processor for faster LTE speed connection.
XTOUCH distributor Redington has informed Channel EMEA that the 5.5” UNIX PRO will retail at AED999 (US$272).
We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.