November 23, 2017

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iBRIT strikes Saudi Arabian partnership

by Stuart Wilson, Tuesday 1 August 2017

Haitham Kalakash, CEO of iBRIT
Haitham Kalakash, CEO of iBRIT

Smartphone brand iBRIT has signed a strategic partnership and distribution deal in Saudi Arabia. Haitham Kalakash, CEO of iBRIT, has confirmed that iBRIT is working with distributor Etihad Specialized Trading (EST) in the Kingdom. EST is a subsidiary of the Assr Aljawal Group, which has been operating since 2005.

EST has partnerships with important mobile operators in the Kingdom such as Mobily and Virgin Mobile. The partnership with iBRIT aims to cover retail outlets in Saudi Arabia. iBRIT’s portfolio includes smartphones, tablets and smartwatches.

The company entered the Gulf market in 2016 and already claims to have presence in the UAE, Bahrain, Egypt, Kuwait and Oman.

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