December 14, 2017

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DISTREE EMEA launches annual regional Tech Channel Survey for distributors and retailers

by Stuart Wilson, Tuesday 5 December 2017

Liam McSherry, Marketing Director for DISTREE Events
Liam McSherry, Marketing Director for DISTREE Events

DISTREE Europe, Middle East & Africa (EMEA) has started collecting responses for its 2017 regional consumer tech channel survey. Reaching out to thousands of senior executives from consumer tech distributors, retailers and e-tailers across the region, the survey explores sales performance, business confidence, financial trends and attitudes towards product categories.

Liam McSherry, Marketing Director for DISTREE Events, said: “The EMEA Consumer Tech Channel Survey forms part of a global network of research reports that provides deep insight on regional market trends. This research also identifies key trends that form the backbone of the content programme at DISTREE EMEA 2018, and provides more visibility on the consumer tech brands that channel delegates want to meet.”

DISTREE Events has opened distributor registration for DISTREE EMEA 2018, which takes place in Monaco from February 6-9th. DISTREE EMEA is a premium hosted buyer event, giving consumer tech brands access to an invited channel audience of 400 consumer tech distributors from 50-plus countries within the EMEA region.

DISTREE EMEA covers a diverse array of consumer electronics categories including gaming, lifestyle tech, mobile devices, mobile accessories, smart tech, smart home, consumer IT and related accessories. This year’s survey runs until 10th January 2018.

Consumer tech distributors and retailers operating in EMEA are invited to participate in this year’s survey using the following link:

CLICK HERE TO COMPLETE THE SURVEY

McSherry added: “The survey is quick and simple for respondents to complete. All answers provided remain 100% confidential and are not attributed in any way when the findings are presented. The results of this survey will be released at DISTREE EMEA 2018, with respondents receiving exclusive early access to an executive summary of the key findings.”

As a premium hosted buyer event, the 16th annual DISTREE EMEA will gather together senior executives and purchase directors from the region’s most influential consumer technology distributors. Exhibitors at DISTREE EMEA can pre-schedule a personalised agenda of one-on-one meetings with distributors, allowing them to research and meet the channel partners most suited to their business needs.

Aurore Verla-Friess, Audience Director at DISTREE Events, said: “We have increased the distributor quota for DISTREE EMEA 2018. The audience sign-up has been the fastest ever, highlighting the importance of DISTREE EMEA to the region’s leading consumer tech channel partners.”

“The insight gleaned from the annual Consumer Tech Channel survey allows our audience to benchmark their performance against overall market trends. It also provides valuable insight into market and category trends that allow them to make informed decisions for their business development plans for 2018 and beyond,” she added.

The unique DISTREE Events’ format is designed to accelerate business interaction between exhibitors and channel partners. DISTREE Events works closely with all exhibitors and distributors before, during and after the event to help them accelerate growth and channel development. Distributors that have not received a hosted buyer invite can apply for a place online. Tech brands can request more details on exhibitor packages online.

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