April 20, 2018

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CONTEXT to host exclusive conference session for VIP channel executives at DISTREE EMEA 2018

by Stuart Wilson, Wednesday 20 December 2017

Adam Simon, Global Managing Director at CONTEXT
Adam Simon, Global Managing Director at CONTEXT

DISTREE Europe, Middle East & Africa (EMEA) 2018 will include a VIP session hosted by Content Partner CONTEXT on Thursday 8th February. The 16th annual DISTREE EMEA hosted buyer tech channel event takes place at the Fairmont Hotel in Monaco from February 6-9th. This exclusive session will gather together senior executives from the region’s top distributors and select retailers. A blend of presentations and panel discussions will tackle the major issues impacting the EMEA consumer tech channel ecosystem and the need for strategic collaboration.

Liam McSherry, Marketing Director at DISTREE Events, said: “We are delighted to confirm that CONTEXT will host and run this session. The conference programme is an important part of the overall DISTREE EMEA event experience for our delegates and exhibitors. CONTEXT has the knowledge and the expertise to identify the increasingly complex issues facing the consumer tech channel and ways to move forward.”

Adam Simon, Global Managing Director at CONTEXT, said: “We are delighted to be running this session. We look forward to gathering top distribution executives, along with other key players in the channel, to explore the added value that distributors can bring.”

Simon continued: “Key themes which we will be touching on include omnichannel strategies, the role of marketplaces, changing role of retailers, evolution of distribution business models, the challenge of recruiting and retaining the right skillsets, and new technology opportunities such as smart home.”

CONTEXT collects both sales and pricing data at every point in the technology supply chain, providing fact-based detail of total end-user consumption, complete margin visibility and real channel sales figures for both its business-to-business (B2B) and retail clients, supported by the largest channel sales database in the world.

CONTEXT SalesWatch Distribution is the industry standard for monitoring IT sales through distribution in Europe based on the largest distributor sales tracking database in the world. Its panel covers 190 distributors and over 600,000 resellers, and provides CONTEXT with weekly invoice level sales data right down to individual SKU level for 90% of the European IT distribution market.

McSherry added: “We have had the fastest ever sign-up rate from distributors invited to attend DISTREE EMEA. We look forward to adding more VIP distributors and selected retail executives in the weeks ahead. The CONTEXT session represents a valuable addition to the overall DISTREE conference programme for senior channel executives.”

DISTREE EMEA is the region’s largest independent gathering of consumer tech distributors and offers vendors and brands a unique opportunity to manage, build or launch consumer routes-to-market across a vast geographic area in one place at one time.

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