May 23, 2018

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Rashi Peripherals rolls out SI training programme

by Stuart Wilson, Wednesday 7 February 2018

Rajesh Goenka, VP sales and marketing at Rashi Peripherals
Rajesh Goenka, VP sales and marketing at Rashi Peripherals

Indian distributor Rashi Peripherals has strengthened its value-add credentials by rolling out a systems integrator (SI) training programme for channel partners. The scheme aims to provide partners with in-depth product training and guide them on sales strategy. Under the programme, Rashi Peripherals, along with its strategic vendor partners, reaches out to target SIs to conduct extensive training sessions.

Rashi Peripherals recently conducted multi-city training programmes in association with Intel, Logitech and Western Digital. Around 300 SI partners so far have received training on the latest product lines and the plan is to train 1000 SIs in 2018.

The SI training initiative has garnered a widespread appreciation among the partners. who not only gain knowledge about new technology but also get a scope to discuss their issues with senior executives from Rashi Peripherals and vendors.

Rajesh Goenka, VP sales and marketing at Rashi Peripherals, said: “The beauty of this training programme is that instead of having a generic training, we are targeting select key partners and giving them training on latest technologies and market trends.”

“Though currently at a nascent stage, we are very bullish over this initiative and aspire to take it to a larger scale, aiming to reach out our 9000-plus channel partners. We are also very thankful to all of our vendors who have co-operated with us and look forward to their continued support,” he added.

Mukesh Bhansali, proprietor of Raipur-based MD Computers Retail Shoppe, said: “Rashi Peripherals always provides wonderful technical and sales support to partners. The [SI training] event was very informative and I got new insights into market trends, competitions and product pitch. The sessions were very interactive and I look forward to more such initiatives from team Rashi.”

Rashi Peripherals intends to replicate the SI training programme for all the brands in its portfolio.

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