XTOUCH launches e-commerce platform

by Stuart Wilson, Wednesday 4 April 2018

Dubai-based consumer electronics brand XTOUCH has launched its own e-commerce website. The new site enables customers to purchase XTOUCH products online with free shipping and repair services. Targeted customers can also take advantage of an instalment payment scheme offered directly by XTOUCH with payments collected by the company’s sales and service representatives. XTOUCH has been operational for more than five years in the Middle East and has sold over 3 million units.

Tim Chen, founder and managing director at XTOUCH, said: “E-commerce is one of the fastest growing business verticals with a multitude of products now available online in the UAE. A contributor to this trend is the logistical support that the country provides. However, there is a huge challenge in payment solution options where data indicates that under 40% of transaction in the UAE are card-based. Likewise, customers also face the backlash of slow after sales service. Riding on this background we have developed an end-to-end ecosystem with our brand owned e-commerce site that eases the payment method as well as ensures quick response time to customer services.”

The brand has also launched its latest smartphone model, XTOUCH X, with a package option available. The package includes XTOUCH X smartphone, wireless sports earphones and a power bank wireless charger.

“XTOUCH has always been committed to follow our vision to bring in innovation into our business and deliver products of greater value to our target customers. Mobile phones are an essential part of people’s daily life and customers are clearly being provided with enhanced smartphone features on a regular basis,” said Chen.

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