September 25, 2018

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MMD adds New Solutions as distributor in Saudi Arabia

by Stuart Wilson, Wednesday 11 July 2018

MMD, the brand licence partner for Philips displays and AOC monitors has partnered with Riyadh-based distributor, New Solutions Trading, to distribute both Philips and AOC monitor brands across the Kingdom. New Solutions Trading is one of the fastest growing distribution company in Saudi Arabia with a nationwide network of channel partners. The distributor works with a number of brands including Kaspersky, ESET, D-Link and Datazone among others.

Girish Pillai, sales manager for Philips and AOC monitors, said: “Saudi Arabia is a key market for us and in past few years we have been getting a lot of positive traction from the market. Therefore, it was important for us to align with a local partner that can give us boost in covering the market better. After doing our due-diligence, we zeroed on New Solutions Trading, as they have the right experience, expertise, infrastructure, and technical capabilities that are crucial for our business.”

Pillai added: “Our comprehensive range of monitors and displays combines state of the art technology with sleek designs to create an awesome array of products that can be used in business, home, or gaming. We believe this partnership will allow partners to benefit as well as also support us to access new business opportunities and enable us to grow our market share by double in Saudi Arabia by 2019.”

Ali Al Abbad, New Solutions Trading general manager, added: “We are confident that with this partnership, we will not only strengthen our product portfolio, but will also open up new business avenues for our channel partners. The Saudi market has big potential and with such wide array of products between the two brands, Philips and AOC we are sure to corner a big market share for us in no time.”

Pillai continued: “Our major focus will be to capture the fast-growing gaming market for high-end machines powered with innovative technologies like G-Sync in Saudi Arabia. We will be engaging in different kind of activities to support both of these brands in the local market. Participating in gaming events, placing and running special time bound promotions at retail counters such as Extra or Carrefour and taking a e-commerce route by tying-up with the likes of Souq.com. We look forward to working closely with our channel partners and sharing the opportunities with them.”

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