November 13, 2018

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ELKO grows Polish sales 60%

by Stuart Wilson, Thursday 6 September 2018

Emerging markets distributor ELKO boosted sales in Poland 60% in the first half of 2018, compared to the previous six months. ELKO Group started operating in the Polish market in 2017, recruiting a local sales team for IT and consumer electronic goods. The rapid growth rate means that ELKO’s Polish branch is now among the top 15 largest wholesalers in the region, according to ELKO.

Andrejs Gavrilovs, Baltic sales director at ELKO Group, said: “The Polish market offers wide-ranging opportunities for growth, therefore one of the key success factors is the responsive local sales team. I believe that ELKO’s advantages that we can offer on the market are personalised and friendly customer service and of course attractive product prices.”

“Visiting Poland during the year and helping to launch the branch has succeeded in meeting many clients. I really enjoyed the hospitality and responsiveness of people, which gives confidence in the potential for development in the future,” Gavrilovs added.

ELKO’s Polish branch specialises in the wholesale of computer components including hard drives, memory cards, processors and RAM. The Polish operation also actively works on the development of other product categories including household and office electronics, mobile phones, personal computers, peripheral equipment. ELKO’s Polish branch distributes goods from more than 40 manufacturers and half of them have started working with ELKO within the last 6 months.

Within the next few years, ELKO plans to significantly strengthen position in the Polish market. The company is actively working on attracting new manufacturers, sales channels and clients.

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