Recommend this article
ATS launches Motorola ’Marketplace’
by Stuart Wilson, Wednesday 1 June 2011
VAD outfit Avnet Technology Solutions (ATS) has launched a new website designed to help mobility resellers, VARs, ISVs and associated suppliers in EMEA generate additional Motorola hardware revenue. The new ‘Marketplace’ website is available in the UK, France, Germany, Italy, Benelux and Turkey. The site will act as a lead generator connecting end-users with channel suppliers that best fit their requirements.
“Avnet recognises that it has become increasingly challenging for our channel partners to find new end user opportunities,” commented Keith Robinson, product business group director EMEA at ATS. “At the same time, we realise that it is hard for end users looking to deploy a mobile technology in their business to find a trusted partner to deliver a solution that exactly meets their requirements. Marketplace was designed specifically with both of these challenges in mind.”
In order to appear on the ‘Marketplace’ site partners must first register and qualify to become an Avnet certified partner. Among the conditions of becoming a certified partner, the reseller must be able to offer local language technical support and hold up-to-date Motorola certifications.
Every partner that registers to join can create a tailored company profile page, in local language, including information about the vertical markets they specialise in and the products they sell. In addition, partners will be able to upload brochures and case studies to their profile and include a link to their website.
A dedicated enquiry form will be provided for end users to contact the partner directly. Partners will be provided with regular statistics on site traffic and visits to their profile page, including ‘click throughs’ to their website and enquiry forms submitted.
End user companies will be able to use the website to find a trusted partner to implement their mobile technology project by searching for a partner by region, solution type and or application. In addition, ‘Marketplace’ aims to provide a platform for channel partners to network with one another and build new working relationships. For example, hardware resellers can locate ISVs with specific vertical market expertise to assist with a project and close a deal.
“We are confident that Marketplace will help our channel partners to discover new revenue streams and opportunities in 2011,” concluded Robinson.