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VIP gets slice of Apple pie

by Stuart Wilson, Monday 20 June 2011

UK-based distributor VIP has picked up Apple distribution rights. Under the terms of the agreement, VIP will start pushing iMacs, iPads, iPods and related accessories to its channel customer base. VIP reckons that its deal with Apple has largely been driven by customer demand.

Dave Stevinson, VIP’s sales director, explained: “Historically, VIP has focused primarily on PC-related components, however our systems business has grown exponentially with core resellers asking us to broaden our offering to include the Apple products.”

“We’re thrilled to be adding Apple products to our line up as well as other Mac-related third-party products and accessories,” continued Stevinson. “By being able to offer resellers Asus, MSI and Apple systems, tablets and peripherals, VIP are in a much stronger position to help these business savvy resellers leverage demand in this growing market.”

Stevinson has warned resellers that the margin on Apple products is far less than that of traditional PC products. The distributor now plans to establish a new Apple business unit and is currently looking to recruit a senior business manager to head up the range.

With Apple now in the mix, VIP plans to become a one-stop-tablet-shop for resellers with products from all three camps: Windows Mobile, Apple and Google Android.

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