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VIP targets display growth

by Stuart Wilson, Thursday 14 July 2011

UK-based distributor VIP Computers hopes to boost its business in the display monitor market. VIP recently set up a dedicated business unit for displays headed up by product manager Louise Doyle. The distributor hopes that recent additions to its vendor line-up and a new advertising campaign focused on 3D monitors will all help to drive growth.

Dave Stevinson, VIP sales director, said: “One of the most exciting innovations in the monitor industry is the introduction of 3D technology, and the growth in this market is particularly encouraging.”

Latest data from research house DisplaySearch claimed that the worldwide market for 3D LCD displays was almost quadrupling year-on-year – albeit from a fairly low level based on it being a relatively new product category.

Doyle has worked in the consumer electronics retail market for more than 5 years. She commented: "Getting the right products at the right price is going to be key in this market. I’ve already established some key relationships for VIP with vendors and look forward to bringing new opportunities to both VIP and our reseller base."


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