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VIP targets gamers with MSI

by Stuart Wilson, Wednesday 24 August 2011

UK distributor VIP is preparing to target gamers with high-end notebooks from vendor partner MSI. VIP claims that the two new models – the GT683DX and GT780DXR - available in September, offer some of the best gaming specifications and options ever offered by MSI.

Dave Stevinson, VIP’s sales director, said: “The GT780 is MSI’s most ambitious attempt to make its mark in the gaming notebook segment and one that we are really excited to get behind. There is definitely a growing market for specially designed gaming notebooks with gaming-optimised keyboards, 3D support and simulated surround audio which deliver a truly immersive user experience.”

John Inwood, MSI’s UK marketing manager, added: “These two new MSI gaming notebooks herald the arrival of a brilliant new generation of computing experience, featuring the ultimate in gaming performance and hardware. VIP has been delivering consistent value across our entire range and their strength in the retail gaming sector will be vital as we push for market share with these new products in the UK.”

Joining VIP’s portfolio in September is the MSI GT683DX, a new 15.6-inch full HD powerhouse packing a quad-core Intel Core i7 2630QM processor, along with up to 16GB of DDR3 memory and a GeForce GTX 570M graphics card with 1.5GB of dedicated GDDR5 memory.

Continuing their push into mobile gaming, the MSI GT780DXR will form part of VIP’s line up as well in September. MSI has teamed up with premium gaming peripheral maker SteelSeries to create the keyboard for this notebook with upgrade options of up to 32GB of RAM and dual hard drives.

VIP will support both products with an advertising campaign, direct mail and social networking support.


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