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VIP targets SMB channel with Synology NAS

by Stuart Wilson, Thursday 1 December 2011

UK-based distributor VIP Computers has beefed up its storage offering, striking a deal to push Synology’s network attached storage (NAS) drives to its channel customers. Synology’s NAS drives are primarily targeted at the SMB segment.

VIP Computers has distributed storage for components 20 years. Synology, founded in 2000, aims to develop high-performance and environmentally-friendly NAS products. The first product that VIP is bringing on board is the new Synology DiskStation DS712+, a high performance, scalable 2-bay NAS server.

Dave Stevinson, VIP’s sales director, said: “Synology is an exciting company and we look forward to this opportunity to help them increase both their reseller breadth and depth.”

Alex Wang, managing director at Synology UK, said: “The DiskStation DS712+ is a high performance, scalable and virtualisation ready NAS server. We’re delighted to be working with VIP, drawing on their considerable experience in the storage market and giving them the opportunity to bring one of the most powerful business storage solutions at this price point to their SME base.”


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2012, the premier event for the regional ICT and CE channel, from February 7-10th in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume distribution channel.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2012 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2012 Awards’ will include more than 20 categories for vendors and distributors from across the region.


For more information on attending DISTREE EMEA 2012 please contact fhemraj@distree.com


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