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AMD confirms Ghilardi appointment

by Stuart Wilson, Wednesday 25 June 2008

Components outfit AMD has confirmed that Emilio Ghilardi will join the vendor in mid-August to take on a new role as senior VP and general manager EMEA. Ghilardi joins AMD from HP, where he most recently held the position of VP and general manager for the vendor’s EMEA consumer business unit. AMD has also announced that Alberto Macchi, corporate VP for sales and marketing in EMEA is leaving the company.

In his new role Ghilardi will report to Gustavo Arenas, AMD chief sales officer. “Emilio adds tremendous global sales and marketing leadership to AMD in EMEA which we expect to help strengthen and grow relationships with our end-user customers, OEMs and distribution partners,” said Arenas.

Ghilardi spent more than two decades at HP. In his role as VP and general manager for the vendor’s EMEA consumer business unit he managed a multi-billion dollar business for consumer PCs and printing kit.

CE ANALYSIS: AMD’s Middle East managing director, Guatam Srivastavam, also quit the vendor a few weeks ago. At the time, AMD issued a statement in the region claiming that Macchi would lead the Middle East sales and marketing team until a permanent replacement was found. With Macchi also on his way out of the AMD team, the vendor needs to move quickly to plug the gaps in its EMEA management team. The vendor needs to find some stability – both for itself and also for its partners.

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