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Senheng teams with U Mobile for data packages

by Stuart Wilson, Wednesday 7 November 2012

Malaysian IT and consumer electronics retailer Senheng Electric has launched a tablet PC promotion with telecoms operator U Mobile. Under the terms of the agreement U Mobile becomes the first 3G telecoms operator to provide data packages with devices sold through Senheng and SenQ retail outlets across Malaysia. U Mobile believes the deal is an important step in terms of widening in-country distribution of its data packages.

U Mobile data packages are available in all 97 Senheng stores and 28 SenQ outlets. Besides providing convenience to customers when they are opting for a data plan for their mobile devices, customers are also able to pay their U Mobile bills at any of the outlets.

U Mobile and Senheng announced a special bundled package for the newly launched Samsung Galaxy Note 10.1, where customers receive RM350 (US$115) discount when they pair the device with U Mobile’s data plan at RM68 (US$22) a month.

Jaffa Sany Ariffin, CEO at U Mobile, said: “Through this partnership, we aim to provide consumers greater accessibility to U Mobile products and enjoy more savings on their desired mobile devices, paired with U Mobile’s unique and affordable data packages. Being at the forefront in data services, we believe our mobile internet service will provide subscribers an unrivalled mobile experience on-the-go.”

“We are indeed honoured to partner Senheng as it offers one of the most extensive range of consumer electronic products in the market and we believe through this partnership, consumers will have the opportunity to try out our data services while purchasing their dream devices. It will be more convenient for patrons of Senheng and SenQ stores too as they do not have to stop-by another store or kiosk to subscribe to a data plan or pay their U Mobile bills,” he added.

In addition to the tablet PC promotion, U Mobile and Senheng are giving users discounts on Samsung Galaxy Tabs and Apple iPads when they pair them with U Mobile’s data plan. The promotions will end on 30th November 2012.

U Mobile’s non-traditional distribution channels also include partnerships with RadioShack, GCH Retail, 7-Eleven, Singer and Cosway.

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