ICIDU partners with Exit40 in UAE

by anonymous, Wednesday 1 October 2008

Retail Concept Vendor ICIDU has signed a Master Distribution agreement with Exit 40 for the Middle East. Exit 40, who is a provider Of a one-stop-shop will also be offering our line of products to their clients.

Marc de Beunje, ICIDU’s Middle East and Africa channel sales manager said: " Our Partnership comes at an exciting time, introducing a new brand and retail concept into the region is not going to be easy. Establishing a regional network is vital to make the concept to a success. Gitex will be our first introduction and we will be scouting for more partners".

The Netherlands based company has successfully expanded the business in Europe and Eastern Europe through distribution and retail partners and are now also investing into Middle East, Africa and Turkey. With new partners coming on board we are confident to create a regional network to make it a success in this region as well.

Phillip Antoniou, Managing Director at Exit40 Added ” We are very excited about our partnership with ICIDU, not only is this an extremely high quality product but also the complete retail concept behind it is something very different than the norm. Exit40 prides itself on out the box thinking and ICIDU definitely does the same. Gitex will be a great introduction for our new partnership.

ICIDU offers you a retail concept that can compliment your assortment in a simple manner. Regardless of your store type or specialty. The carefully selected assortment of computer accessories and attachments combines high margins with a minimum of sales effort. ICIDU product portfolio includes cables, networking, cleaning, usb devices, memory, notebook bags, surge protectors and many more.

Founded in 1996, Exit40 is a multinational company part of the Morpheus IT Group. Our Head Office is located in Dubai in the United Arab Emirates. Since its incorporation in 1996, Exit40 has maintained a strong year on year growth both in terms of revenues and profitability. At Exit40 we aim to provide our clients with a one-stop-shop for a complete range of Enterprise, Networking, Security, Data Storage and Telecommunication products, backed up with our technological expertise and delivered with our characteristic attention to detail. Our aim is to add value back into distribution.