CONTEXT highlights VR retail channel opportunity

Market analysis firm CONTEXT’s latest consumer research has highlighted virtual reality (VR) headsets and accessories as a strong growth opportunity for European technology retailers. A whopping 79% of those questioned said that the ability to demonstrate a VR solution was an important factor in deciding which channel they would buy a VR headset from. That’s music to the ears of retailers that maintain a strong network of bricks and mortar stores, giving them a solid advantage over pure play e-tailers. Read full story