April 30, 2017

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Home Electronics confirmed for DISTREE Middle East

Home Electronics from Bahrain will join consumer tech retailers and e-tailers from across the wider Middle East region at this year’s DISTREE Middle East channel event, which takes place in Dubai from May 8-10th 2017. Channel EMEA caught up with Sumith Thekkayil, category manager digital and IT at Home Electronics, to learn more about the retailer’s strategic objectives and to get the inside track on the highly competitive consumer tech market in Bahrain. Read full story

by Stuart Wilson, Wednesday 19 April 2017

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