May 29, 2020

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Dixons Carphone and GfK agree information partnership

Dixons Carphone and GfK have today announced the signing of a partnership to share physical and online sales information. Under the terms of the deal, Dixons Carphone will become part of GfK’s point of sale (POS) tracking solutions for their sectors, which underpin GfK’s prescriptive analytics around market Insights, consumer insights, marketing effectiveness and sales effectiveness. Read full story

by Stuart Wilson, Thursday 20 September 2018

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