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Indirect from Dell

Hardware behemoth Dell has confirmed the launch of its PartnerDirect channel programme across a vast swathe of Europe. The global programme aims to ‘strengthen relationships with channel partners, providing customers with more choice and flexibility when investing in Dell solutions’ according to the vendor giant. Read full story

by Stuart Wilson, Thursday 14 February 2008

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Comment #1

Indirect from Dell

Posted by Stuart Wilson - 12 March 2008

Is Dell serious in terms of its commtiment to the channel? Only time will tell and undoing any inherent resistance to a vendor that once prided itself on disintermediating the channel will require significant effort.

Comment #2

Partner programme

Posted by Stuart Wilson - 14 March 2008

Will the programme be competitive? If it offers the channel a decent marging opportunity will that be enough to persuade them to get up close and personal with Dell?

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