March 30, 2017

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DISTREE Middle East invites retailers, distributors and vendors to enter 2017 MERA initiative awards

DISTREE Events has confirmed a deadline of April 29th for companies to enter the submission-based awards, which form part of the ‘Middle East Retail Academy (MERA): 2017 Awards’ taking place at DISTREE Middle East in May. The annual MERA Awards, taking place for the 10th consecutive year in 2017, celebrate excellence in the region’s consumer technology retail channel. Read full story

by Stuart Wilson, Monday 27 March 2017

MMR20 programme to unite consumer tech category leaders and VIP retailers at DISTREE Middle East 2017

The exclusive MMR20 vendor programme will form part of DISTREE Middle East 2017, which takes place on 8-10th May at Meydan Hotel in Dubai, UAE. The programme, which successfully launched in 2016, is reserved for consumer technology brands that have demonstrated a sustained retail leadership position in one or more product categories across the Middle East during the last year. Read full story

by Stuart Wilson, Thursday 23 March 2017

DISTREE Events appoints Delphine Iltis as International Sales Manager

DISTREE Events, part of Infopro Digital, has confirmed the appointment of Delphine Iltis as International Sales Manager. In her new role, Iltis will focus primarily on the Middle East market, developing relationships with a broad cross-section of consumer technology vendors and brands. Iltis will report in to Christophe Painvin, Executive Director at DISTREE Events and Event Director for DISTREE Middle East. Read full story

by Stuart Wilson, Wednesday 22 March 2017

TechAccess completes Extreme training for partners

TechAccess, a VAD operating in the Middle East, North Africa, Levant, Pakistan and Afghanistan has successfully concluded a sales certification programme for partners of Extreme Networks in two separate sessions held in the UAE and Saudi Arabia. The certification programme focused on Extreme Networks’ value proposition, solution portfolio and customer business benefits. Read full story

by Stuart Wilson, Monday 20 March 2017

Garmin expands African reach with MTN Nigeria

Fitness tech brand Garmin has teamed up with MTN Nigeria partner to introduce a range of health and fitness devices in-country. “Building off of our partnership and recent launch with MTN Ghana, we are excited to extend our footprint in Africa and partner with the leading telecommunications provider to bring these innovative solutions into Nigeria where we have seen an increasing interest and adoption of healthy lifestyles by many people,” said Jenna Chisnall, marcomms manager for sub-Saharan Africa at Garmin. Read full story

by Stuart Wilson, Monday 20 March 2017

Sunny Leone confirmed as XTOUCH brand ambassador

Consumer technology brand XTOUCH has signed Bollywood actress Sunny Leone as its brand ambassador. Leone currently has more than 1.9 million followers on Twitter. The Bollywood superstar will feature in a new integrated marketing campaign for XTOUCH, which will run simultaneously on print, electronic, online and social media channels as well as in-store promotions for the next year. Read full story

by Stuart Wilson, Monday 20 March 2017

Navdy hits channel accelerator with CMS, Core and Lionfish

Navdy, the company behind an augmented driving device for the car that lets users look forward while staying connected, is ramping up its global channel reach and signing up distributors across EMEA and further afield. Navdy has appointed CMS as a distributor for the UK, Netherlands and Nordics, with Lionfish on board in the Gulf region, and Core Group signed up in South Africa. Gareth Jones, VP and general manager EMEA and Commonwealth at Navdy, is leading the international channel charge. Read full story

by Stuart Wilson, Wednesday 15 March 2017

Souq.com opens service centre in Dubai

Middle East e-tailer and online marketplace Souq.com has whipped the covers off its first customer experience centre, located on Sheikh Zayed Road in Dubai. The move to open a physical space highlights the complexities of new omnichannel supply models embracing both offline and online. Souq.com claims that the new facility will make life more convenient for customers as well as sellers across the UAE. Read full story

by Stuart Wilson, Tuesday 14 March 2017

Al-Futtaim refreshes Aftron brand

UAE-based Al-Futtaim’s consumer electronics brand Aftron has been relaunched after a complete rebrand and supply chain restructure. The company hopes it can double Aftron sales across several categories during the next 12 months. Aftron, which has been in the UAE market for more than 23 years, now has more than 150 SKUs spanning air-conditioning, white goods and other household electronics, along with a completely new look. Read full story

by Stuart Wilson, Tuesday 14 March 2017

DISTREE EMEA 2017 Diamond Award winners announced

The global DISTREE Diamonds award series for consumer technology brands continued at DISTREE EMEA 2017. The recipients of DISTREE Diamond Awards were determined using online voting from distributors and channel partners that participated at this year’s DISTREE EMEA consumer tech channel event in Monaco from February 21st to 24th. Read full story

by Stuart Wilson, Thursday 9 March 2017

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