September 25, 2017

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Al-Futtaim refreshes Aftron brand

UAE-based Al-Futtaim’s consumer electronics brand Aftron has been relaunched after a complete rebrand and supply chain restructure. The company hopes it can double Aftron sales across several categories during the next 12 months. Aftron, which has been in the UAE market for more than 23 years, now has more than 150 SKUs spanning air-conditioning, white goods and other household electronics, along with a completely new look. Read full story

by Stuart Wilson, Tuesday 14 March 2017

DISTREE EMEA 2017 Diamond Award winners announced

The global DISTREE Diamonds award series for consumer technology brands continued at DISTREE EMEA 2017. The recipients of DISTREE Diamond Awards were determined using online voting from distributors and channel partners that participated at this year’s DISTREE EMEA consumer tech channel event in Monaco from February 21st to 24th. Read full story

by Stuart Wilson, Thursday 9 March 2017

Tech Data wins big at ECA 2017 distributor awards

The ‘EMEA Channel Academy (ECA): 2017 Awards’ were held in conjunction with last week’s regional channel event DISTREE EMEA 2017. These included a series of 11 awards for consumer technology distributors, with the winners announced during DISTREE EMEA, which took place in Monaco. A total of seven distributors received awards with a dominant Tech Data winning in five regions, and ABC Data, Asbis, EET Group, Merlion, Microline and Mitsumi winning one each. Read full story

by Stuart Wilson, Monday 27 February 2017

DISTREE EMEA 2017 begins in Monaco

The 15th annual DISTREE Europe, Middle East & Africa (EMEA) consumer tech regional channel event started yesterday in Monaco. More than 120 consumer tech brands are exhibiting at this year’s event, holding pre-scheduled one-on-one meetings with senior executives and buyers from the region’s leading distributors and channel partners. DISTREE EMEA 2017, which takes place at the Grimaldi Forum, running from February 21st to 24th. Read full story

by Stuart Wilson, Wednesday 22 February 2017

diHouse confirmed for DISTREE EMEA

More than 20 Russian distributors will attend this week’s DISTREE EMEA consumer tech channel event in Monaco, giving exhibitors access to the country’s top partners. Among the Russian delegation is diHouse, a distributor established more than 20 years ago, which now carries a wide portfolio of consumer technology brands. Yuri Rodny, general director at diHouse, is keen to meet brands offering Intenet of Things (IoT) products at DISTREE EMEA 2017. Read full story

by Stuart Wilson, Monday 20 February 2017

Proove to promote multiple brands at DISTREE EMEA

Proove is a Swedish company that develops and provides products under its own label or as an ingredient brand to partners. The portfolio includes three brands - Holdit, Smartline and Telldus - providing products spanning electronics, mobile accessories, electrical equipment, lighting and smart home technology. The company is participating at this week’s DISTREE EMEA in Monaco to promote its multiple brands to distributors from across the region. Read full story

by Stuart Wilson, Sunday 19 February 2017

Mitsumi adds HP supplies rights in Middle East

Mitsumi Distribution, a major IT, consumer electronics and telecoms distributor in the Middle East and Africa, has been appointed by HP Middle East as an authorised HP supplies distributor for the Middle East region. HP and Mitsumi already have a well-established alliance of 6 years. This agreement further extends Mitsumi’s East African distribution rights to also include the UAE, Oman, Bahrain, and Yemen. Read full story

by Stuart Wilson, Wednesday 15 February 2017

TP-Link adds smartphone distributor in Oman

Networking and mobile device vendor TP-Link has appointed Sale International in Oman as a distributor for its Neffos smartphone portfolio. TP-Link claims that the appointment of Sale International will allow it to accelerate its channel development within Oman. Lucas Jiang, general manager, TP-Link Middle East and Africa (MEA), said: “Sale is one of the largest telecoms focused distributors in Oman and the wider Middle East.” Read full story

by Stuart Wilson, Friday 10 February 2017

INTERVIEW: Toni Hannott, snakebyte

Toni Hannott is CEO of snakebyte and has worked for the company since 2014. Established in 1997, with offices in Germany, Shenzhen, the US and Hong Kong, Snakebyte develops and distributes a wide selection of gaming hardware as well as well as branded consumer electronics. snakebyte is a Gold Sponsor at channel event DISTREE EMEA 2017 in Monaco this month. Channel EMEA caught up with Hannott to get the inside track on the company’s plans. Read full story

by Stuart Wilson, Tuesday 7 February 2017

Ambi Climate to recruit distributors at DISTREE EMEA

Regional channel event DISTREE EMEA is the perfect stage for technology brands looking to scale up their market reach and appoint distributors. Ambi Climate, which offers a smart add-on device for air conditioners, will participate at this month’s DISTREE EMEA in Monaco. Julian Lee, founder at Ambi Climate, said: “Being a completely new brand and just starting to build our distribution network, our main goal is to get in touch with major distributors from the EMEA region. The one-on-one meetings will allow us to present the product features to key decision makers...” Read full story

by Stuart Wilson, Monday 6 February 2017

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