February 26, 2017

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DISTREE EMEA 2017 begins in Monaco

The 15th annual DISTREE Europe, Middle East & Africa (EMEA) consumer tech regional channel event started yesterday in Monaco. More than 120 consumer tech brands are exhibiting at this year’s event, holding pre-scheduled one-on-one meetings with senior executives and buyers from the region’s leading distributors and channel partners. DISTREE EMEA 2017, which takes place at the Grimaldi Forum, running from February 21st to 24th. Read full story

by Stuart Wilson, Wednesday 22 February 2017

Urban Factory targets new international channels

Multicategory consumer tech brand Urban Factory is exhibiting at this week’s DISTREE EMEA event in Monaco to further accelerate its international channel development plans. Thierry Zeitoun, president at Urban Factory, explained: “DISTREE EMEA is an event where meet many channel professionals from many countries. This year we are focused on increasing the international availability of our products and DISTREE EMEA is an opportunity for us to make our brand known to channel partners from other countries.” Read full story

by Stuart Wilson, Tuesday 21 February 2017

Comet ‘buoyant’ on floating smartphone demand

Comet will showcase ‘the world’s first buoyant smartphone’ at this week’s DISTREE EMEA event in Monaco, bringing distributors from across the region up to speed on the product’s features and technology. Comet has been working on testing and manufacturing processes for the last 12 months and is now ready to build out its routes-to-market. A pre-order campaign resulted in orders from 42 countries and interest from distributors in Europe, Asia and North America. In total, Comet has already secured orders for 500,000 devices, according to the vendor. Read full story

by Stuart Wilson, Monday 20 February 2017

XTOUCH recognises Redington’s role

Consumer electronics brand XTOUCH has named Middle East and Africa distribution giant Redington as its best strategic partner of the year for 2016. XTOUCH recognised Redington for its outstanding contribution it has made towards the growth of XTOUCH brand in the region. Since 2013, the two companies have been working closely to build XTOUCH’s brand in the smartphone market and increase market share. Read full story

by Stuart Wilson, Sunday 19 February 2017

ActiveJet eyes international expansion

Supplies and accessories brand ActiveJet will use DISTREE EMEA as a platform for further international channel expansion. ActiveJet, a brand operated by Polish distribution giant Action, focuses on three product categories: imaging and printing supplies, energy products and accessories. Rafał Ornowski, brand director at ActiveJet, said: “We are a leading brand in Central and Eastern Europe. ActiveJet products are now available in almost all European countries." Read full story

by Stuart Wilson, Sunday 19 February 2017

Game, set and channel match for QLIPP

New smart tech products will take centre stage at this week’s DISTREE EMEA channel event in Monaco. Brands from around the world will hold pre-scheduled meetings with top distributors as they look to launch, build or manage routes-to-market across the region. Singapore-based QLIPP is hoping it will be game, set and channel match for its smart tennis dampener as it looks to recruit new channel partners. Read full story

by Stuart Wilson, Sunday 19 February 2017

Proove to promote multiple brands at DISTREE EMEA

Proove is a Swedish company that develops and provides products under its own label or as an ingredient brand to partners. The portfolio includes three brands - Holdit, Smartline and Telldus - providing products spanning electronics, mobile accessories, electrical equipment, lighting and smart home technology. The company is participating at this week’s DISTREE EMEA in Monaco to promote its multiple brands to distributors from across the region. Read full story

by Stuart Wilson, Sunday 19 February 2017

PhotoFast to expand EMEA channel reach

Premium smart accessory brand PhotoFast will use its participation at DISTREE EMEA to hold face-to-face meetings with senior executives from top tech distributors from across the region. Expanding channel reach in Russia, Italy, Germany and France, is a top priority for the PhotoFast team at this week’s event. With hundreds of distributors confirmed to attend DISTREE EMEA, the event provides a perfect opportunity for PhotoFast to fulfil its channel ambitions. Read full story

by Stuart Wilson, Sunday 19 February 2017

INTERVIEW: Soum Rakshit, MysteryVibe

Have you heard the saying sex sells? The crossover between sex toys and connected technologies has created a fast-growing sextech sector, that represents a significant growth opportunity for forward thinking distributors. Channel EMEA caught up with Soum Rakshit, CEO & Co-Founder, MysteryVibe, ahead of the company’s participation at this week’s DISTREE EMEA in Monaco, to find out more about the channel opportunity and market potential. Read full story

by Stuart Wilson, Sunday 19 February 2017

Mitsumi adds HP supplies rights in Middle East

Mitsumi Distribution, a major IT, consumer electronics and telecoms distributor in the Middle East and Africa, has been appointed by HP Middle East as an authorised HP supplies distributor for the Middle East region. HP and Mitsumi already have a well-established alliance of 6 years. This agreement further extends Mitsumi’s East African distribution rights to also include the UAE, Oman, Bahrain, and Yemen. Read full story

by Stuart Wilson, Wednesday 15 February 2017

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