March 24, 2017

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MMR20 programme to unite consumer tech category leaders and VIP retailers at DISTREE Middle East 2017

The exclusive MMR20 vendor programme will form part of DISTREE Middle East 2017, which takes place on 8-10th May at Meydan Hotel in Dubai, UAE. The programme, which successfully launched in 2016, is reserved for consumer technology brands that have demonstrated a sustained retail leadership position in one or more product categories across the Middle East during the last year. Read full story

by Stuart Wilson, Thursday 23 March 2017

KMG adds Meizu rights in Egypt

Egypt-based distributor KMG has added distribution rights for fast-growing China-based smartphone brand Meizu. Karim Ghoneim, CEO at KMG, said: “We are delighted to have started working with Meizu in Egypt. We are running a Meizu roadshow in shopping malls and at major sporting events. We want as many people as possible to see and touch the Meizu devices.” Read full story

by Stuart Wilson, Wednesday 22 March 2017

Garmin expands African reach with MTN Nigeria

Fitness tech brand Garmin has teamed up with MTN Nigeria partner to introduce a range of health and fitness devices in-country. “Building off of our partnership and recent launch with MTN Ghana, we are excited to extend our footprint in Africa and partner with the leading telecommunications provider to bring these innovative solutions into Nigeria where we have seen an increasing interest and adoption of healthy lifestyles by many people,” said Jenna Chisnall, marcomms manager for sub-Saharan Africa at Garmin. Read full story

by Stuart Wilson, Monday 20 March 2017

Sunny Leone confirmed as XTOUCH brand ambassador

Consumer technology brand XTOUCH has signed Bollywood actress Sunny Leone as its brand ambassador. Leone currently has more than 1.9 million followers on Twitter. The Bollywood superstar will feature in a new integrated marketing campaign for XTOUCH, which will run simultaneously on print, electronic, online and social media channels as well as in-store promotions for the next year. Read full story

by Stuart Wilson, Monday 20 March 2017

Navdy hits channel accelerator with CMS, Core and Lionfish

Navdy, the company behind an augmented driving device for the car that lets users look forward while staying connected, is ramping up its global channel reach and signing up distributors across EMEA and further afield. Navdy has appointed CMS as a distributor for the UK, Netherlands and Nordics, with Lionfish on board in the Gulf region, and Core Group signed up in South Africa. Gareth Jones, VP and general manager EMEA and Commonwealth at Navdy, is leading the international channel charge. Read full story

by Stuart Wilson, Wednesday 15 March 2017

Al-Futtaim refreshes Aftron brand

UAE-based Al-Futtaim’s consumer electronics brand Aftron has been relaunched after a complete rebrand and supply chain restructure. The company hopes it can double Aftron sales across several categories during the next 12 months. Aftron, which has been in the UAE market for more than 23 years, now has more than 150 SKUs spanning air-conditioning, white goods and other household electronics, along with a completely new look. Read full story

by Stuart Wilson, Tuesday 14 March 2017

DISTREE EMEA 2017 Diamond Award winners announced

The global DISTREE Diamonds award series for consumer technology brands continued at DISTREE EMEA 2017. The recipients of DISTREE Diamond Awards were determined using online voting from distributors and channel partners that participated at this year’s DISTREE EMEA consumer tech channel event in Monaco from February 21st to 24th. Read full story

by Stuart Wilson, Thursday 9 March 2017

ViewSonic teams up with Maverick

ViewSonic, a leading provider of visual solution products, has entered a new UK-wide agreement with AV distribution expert Maverick, following the success of their collaborations in France and Spain. The agreement sees Maverick become an official distributor of ViewSonic’s AV products. Maverick are now offering next day availability on ViewSonic product ranges to its channel partners. Read full story

by Stuart Wilson, Wednesday 8 March 2017

DISTREE EMEA 2017 drives regional channel development

The 15th annual DISTREE Europe, Middle East & Africa (EMEA) consumer tech regional channel event took place last week in Monaco. More than 120 consumer tech brands exhibited at this year’s event, holding pre-scheduled one-on-one meetings with senior executives and buyers from the region’s leading distributors and channel partners. DISTREE EMEA 2017 took place at the Grimaldi Forum, running from February 21st to 24th. Read full story

by Stuart Wilson, Monday 27 February 2017

Arrow named strategic global distributor for Dell EMC

VAD outfit Arrow Electronics has been named to the list of key global distribution partners for Dell EMC’s new integrated partner programme. “The Dell EMC program offers Arrow’s global IT reseller ecosystem great opportunities to deliver enhanced customer value and increased profitability,” said Sean Kerins, president of Arrow’s global enterprise computing solutions business. “Arrow is proud to collaborate with Dell EMC on this new channel programme, which combines the best of the legacy Dell and EMC partner programmes.” Read full story

by Stuart Wilson, Monday 27 February 2017

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