HOME Middle East distribution giant Aptec has boosted its in-house Avaya team with the arrival of Mohammad Mutlaq and Prince Acharya. Mutlaq – an Avaya certified specialist – will serve as a technical specialist within Aptec offering channel partners pre-sales support, proof of concepts and technical training. Acharya joins Aptec in a sales capacity and will focus on pushing Avaya’s fast-moving Quick Edition product line.
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Zyxel UK launches security reseller programme
Zyxel UK has launched its security elite reseller programme by signing up distributor C-MI. Zyxel claims that the new programme will enable Zyxel to boost its channels to market and offer resellers a tailored security service for networking and communication solutions. The new programme is aimed at resellers with a security focus, who are looking to establish a relationship with a proven network provider.
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PineApp adds Thinstore as UK reseller
PineApp has continued its UK channel expansion drive with the appointment of Thinstore as a strategic reseller. Thinstore, which operates a supplier of thin client and server-based computing technologies, will sell and support PineApp’s full range of products aimed at the SME market, including its flagship Mail-SeCure e-mail security and SeCure-SoHo.
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Network infrastructure specialist Siemon has appointed RWL Advanced Solutions as its premier distribution partner for Ireland. Under the terms of the deal, Dublin-based RWL will now stock Siemon’s structured cabling products, including UTP and F/UTP copper systems in category 5e, 6, 6A as well as shielded category 7A TERA and the full complement of Siemon’s 10Gb/s and Gigabit fibre optic cabling solutions.
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Blue Coat changes channel programme
Blue Coat systems has overhauled its channel programme, claiming that the changes better support partner profitability, market awareness, ease of selling and investment in the WAN optimisation and secure web gateway markets. The Blue Coat channel advantage programme community includes solution providers, VARs, systems integrators and distributors.
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Tropos unveils partner programme
Wireless IP broadband mesh networks outfit Tropos has whipped the covers off its new Troposphere partner network channel programme. The company unveiled the new programme at its first annual European channel summit. Tropos reckons that the new partner programme will allow it to expand its reach to customers worldwide.
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Aerohive Networks has opened a European office and confirmed a number of distribution agreements across EMEA. Aerohive, which offers the wireless LAN access point HiveAP, has opened a UK office staffed by six sales and technical staff. Gareth Green, VP EMEA sales at Aerohive, will lead the regional team.
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Isemann handed HP Middle East SPO role
HP Middle East has appointed Bernhard Isemann as the company’s new solutions partner organisation (SPO) manager for the region. Isemann replaces Salim Ziade as the Middle East channel boss at HP with immediate effect. Ziade has been names as SPO director for the Middle East, Mediterranean and Africa (MEMA) region.
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Lenovo looks for channel loyalty
The new Lenovo partner network (LPN) has been launched in EMEA. The comprehensive channel programme will offer new benefits for all channel partners and higher rewards for Lenovo’s most dynamic business partners in EMEA, according to the vendor.
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Samsung’s IT division plans to boost its presence in the Middle East, with a new dedicated office in Saudi Arabia set to open by June 2008. Further expansion is also planned for Egypt and Kuwait as Samsung’s IT unit looks to boost its channel engagement model. Madhav Narayan, general manager of the IT division at Samsung Gulf Electronics confirmed the plan at this week’s Digital Consumer Channel (DCC) MEA event.
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