September 30, 2016

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Codemasters names GCC partners

Games vendor Codemasters has named Axo Entertainment and Modern Electronics as distribution partners for the GCC region. The two companies will distribute Codemasters’ portfolio of games throughout the GCC, including the F1 2010 racing game that will launch in September 2010. Read full story

by Stuart Wilson, Tuesday 8 June 2010

Aptec scores hat-trick with Symantec

Aptec has been named as Symantec’s Middle East VAD of the year for the third time in succession. Aptec bagged the 2010 accolade at security software giant Symantec’s Middle East & North Africa (MENA) channel awards held at the Park Hyatt Hotel in Dubai earlier this month. Read full story

by Stuart Wilson, Monday 7 June 2010

Merlion picks up PocketBook rights

Russian distribution giant Merlion has struck a deal with electronic books (e-books) vendor PocketBook. Under the terms of the agreement, Merlion becomes an authorised distributor for PocketBook in Russia and will use its extensive market reach to open up new channels for the vendor. Read full story

by Stuart Wilson, Monday 7 June 2010


This year’s Digital Consumer Channel (DCC) Middle East & Africa (MEA) event took place from May 18-20th. DCC is the ultimate professional networking event for senior executives from the CE & IT retail channel in the MEA region. Read full story

by Stuart Wilson, Friday 4 June 2010

Ironkey signs Starlink for MENA

Secure flash drive vendor Ironkey has appointed Starlink as a VAD partner for the Middle East and North Africa (MENA) region. Starlink will push Ironkey’s complete range of secure encrypted portable storage devices to its existing customer base, which includes 50 banks, 10 telecoms companies and more than 100 data centres in the region. Read full story

by Stuart Wilson, Thursday 3 June 2010

Bell Micro strikes NEC deal

Bell Micro has struck a distribution deal with NEC IT platform solutions EMEA. Under the terms of the agreement, Bell will manage the distribution of the full portfolio of NEC servers, storage and infrastructure solutions and all related services. NEC’s IT platform solutions business remains committed to a 100% indirect model in EMEA, with fulfillment through the region’s VAR channel. Read full story

by Stuart Wilson, Tuesday 1 June 2010

Ingram Micro adds HP BCS in Sweden

Ingram Micro has struck a distribution deal in Sweden to carry HP’s business critical systems (BCS) product portfolio. Ingram Micro Sweden will operate as a VAD for BCS, allowing the distributor to carry a broader range of server and storage products. Ingram Micro Sweden reckons that the deal will significantly improve its total offering to resellers in the country. Read full story

by Stuart Wilson, Tuesday 1 June 2010

LG pushes 3D in Lebanon

Consumer electronics vendor LG has teamed up with in-country distribution partner Sealco, to set up three LED 3D TV experience zones in Lebanon. The two companies are also in the middle of a national road show running until June 15th to introduce and promote LG’s LX9500 full LED 3D LCD TV. The promotion effort also includes live radio coverage of events to build interest in LG’s latest products. Read full story

by Stuart Wilson, Thursday 27 May 2010

Asbis posts strong first quarter

Emerging markets distributor Asbis has posted a solid set of first quarter numbers for 2010. Sales were up 39% year-on-year at US$331m with after-tax profits of US$202,000 compared to a net loss of US$6.2m a year earlier. Asbis’ gross profit for the quarter more than doubled year-on-year to US$15.4m. Asbis reckons that the figures indicate a strong recovery from the worldwide economic slowdown. Read full story

by Stuart Wilson, Thursday 27 May 2010

Bell Micro confirms HP Networking rights

VAD outfit Bell Micro’s UK operation has confirmed that it has been awarded distribution rights for HP Networking’s product portfolio. Bell Micro claims that the deal will allow it to develop and drive a number of channel strategies and educate resellers on the HP Networking market opportunity. HP’s acquisition and integration of 3Com has put HP Networking’s overall channel strategy under the spotlight. Bell Micro reckons that the deal will result in significant new market opportunities. Read full story

by Stuart Wilson, Wednesday 26 May 2010

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