March 1, 2015

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Azlan upbeat on Cisco ‘try and buy’ scheme

VAD outfit Azlan has reported strong uptake of its Cisco ‘try and buy’ programme, which allows channel partners and their end user customers to evaluate Cisco rack servers for one month before committing to purchase. Azlan, which is part of distribution giant Tech Data, launched the scheme at the beginning of September. Read full story

by Stuart Wilson, Tuesday 5 October 2010

Tech Data completes Triade deal

Distribution giant Tech Data has completed its acquisition of Triade. Tech Data claims that the deal marks another step forward in its European diversification strategy. Netherlands-based Triade operated as a distributor of consumer electronics, mobility and IT products in Benelux, Denmark and Norway. Read full story

by Stuart Wilson, Monday 4 October 2010

VADition picks up Palo Alto award

UK-based VADition has been named European distributor of the year by Palo Alto Networks. The distributor picked up the accolade at Palo Alto’s recent EMEA partner conference held in Spain. Palo Alto Networks, a next generation firewall vendor and web security specialist, rewarded VADition for its success in building out the UK reseller channel, stimulating market demand and providing services and support infrastructure. Read full story

by Stuart Wilson, Thursday 30 September 2010

Freecom signs Digital River deal

Storage device vendor Freecom has turned to Digital River to manage its European online sales. Digital River operates as a provider of global-ecommerce solutions and will take on a number of functions relating to Freecom’s online sales channels in Europe. Read full story

by Stuart Wilson, Thursday 30 September 2010

DISTREE XXL 2011: Q&A

DISTREE XXL is the largest independent gathering of vendors, distributors and e-tailers selling through the information communications technology (ICT) and consumer electronics (CE) channel in Europe, Middle East & Africa (EMEA). DISTREE Events’ CEO Farouk Hemraj looks ahead to next year’s premier distribution event. Read full story

by Stuart Wilson, Tuesday 28 September 2010

Magirus launches vBundle offering

European VAD outfit Magirus has officially launched its vBundle unified data centre offerings across Europe. Aimed specifically at the SMB data centre market, vBundle gives channel partners the opportunity to push solutions comprising computing, network, storage and data management technologies from VMware, Cisco and EMC, all integrated and pre-configured for resellers. Read full story

by Stuart Wilson, Monday 27 September 2010

Magirus launches European Vblock roadshow

VAD outfit Magirus has announced a pan-European Vblock roadshow targeted at VMware, Cisco and EMC resellers. They will help resellers define and progress the opportunity of VMware, Cisco and EMC – known collectively as VCE - and Vblocks for a single, coordinated approach to enterprise virtualisation and the unified data centre. Read full story

by Stuart Wilson, Monday 20 September 2010

Avecto expands European channel reach

Avecto has expanded its channel reach across Europe, striking agreements with VADs in Western, Eastern and Northern Europe. Avecto, which specialises in privilege management solutions for Windows systems, has signed up TD Azlan in the Benelux and Headtechnology for the German and Eastern European market. Avecto has also added Inuit to its VAD ranks, opening up channels in Sweden and Iceland. Read full story

by Stuart Wilson, Thursday 16 September 2010

Tech Data signs European deal with Transcend

Tech Data has sealed a European distribution deal with memory vendor Transcend. Under the terms of the agreement Tech Data will offer Transcend’s full portfolio of memory products aimed at system builder, upgrade, enthusiast and consumer markets. Read full story

by Stuart Wilson, Thursday 16 September 2010

The age of austerity

In her second opinion piece, Cisco’s Stanimira Koleva focuses on how SMB-focused resellers can navigate through Europe’s fragile economic situation. Read full story

by Stuart Wilson, Monday 13 September 2010

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