June 26, 2019

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ASUS appoints MBUZZ

Vendor ASUS has expanded its Middle East channel reach, appointing Saudi Arabia-based MBUZZ as a regional distribution partner for the Middle East. Under the terms of the agreement, MBUZZ will primarily focus on ASUS servers, workstations, mini PCs and display solutions, providing ASUS with extra focus on the enterprise channel within the region. Read full story

by Stuart Wilson, Monday 24 June 2019

Sharma to lead META region at Lenovo

Lenovo has announced the appointment of Shashank Sharma as its new executive director and general manager for the Middle East, Turkey and Africa (META) region. Francois Bornibus, president EMEA and VP Lenovo Group, stated: “We are delighted to have Shashank representing the META region, as our executive director and general manager. His expertise in the field, coupled with a wealth of international experience makes him the perfect fit for our team. Shashank has already illustrated his dedication to Lenovo, and we look forward to seeing how he will drive our strategy going forward.” Read full story

by Stuart Wilson, Thursday 30 May 2019

CTRONIQ supplies Amer Services

Consumer electronics and technology device brand CTRONIQ has formed an agreement to supply Amer Services with a range of hardware products for use in its service centres in Dubai, UAE. Amer Services is positioned as an operator of accessible service centres for UAE residents wishing to access a range of government-related services, including visa-related services, ID services and employee sponsorship transfer applications. Read full story

by Stuart Wilson, Tuesday 26 February 2019

Riversong extends retail reach with Sharaf DG

Fast-growing consumer technology brand Riversong has signed up Sharaf DG as a retail partner in the UAE. Haitham Kalakesh, CEO at Riversong Technology, said: “Now, it is time to take our retail business to another level. We are excited to announce that Riversong products will be available at Sharaf DG stores across UAE. The stores will feature all our fast moving power banks and audio range.” Read full story

by Stuart Wilson, Monday 11 February 2019

Ctroniq signs KMG as distributor in Egypt

UK-based consumer electronics brand Ctroniq has appointed KMG as an authorised distributor in Egypt. Under the terms of the agreement, KMG will supply Ctroniq’s wide range of consumer electronics and IT products to its extensive channel customer base across the Egyptian market. Atheeq Ahmed, COO at Ctroniq, said: “KMG has been a driving force in Egypt with an exceptional track record dealing with various brands and understanding the market dynamics. We believe the association shall be a success as the vision of providing value to the Egyptian market is a common goal.” Read full story

by Stuart Wilson, Tuesday 5 February 2019

AOC appoints QDS Egypt

AOC, the display specialist, has announced the appointment of QDS Egypt as an authorised distributor for its wide range of AOC AGON and G-series of gaming monitors in Egypt. The Egyptian gaming market has been growing at a brisk pace according to data from research house Newzoo, with an annual market value of US$293m. Sameh Gamal, business development manager Middle East and Africa at AOC, said: “Our partnership with QDS is a great step towards addressing the fast growing gaming market in Egypt and will also help us to expand our reach across the country.” Read full story

by Stuart Wilson, Tuesday 29 January 2019

Riversong opens new Middle East headquarters

Consumer technology brand Riversong has opened a new Middle East regional headquarters in Dubai, UAE. The new Riversong Technology DMCC base strengthens the brand’s presence and offers a single location to provide sales, support and development services to drive the growth of Riversong’s business across the region. Fast-growing Riversong is also participating at next month’s DISTREE Europe, Middle East & Africa (EMEA) hosted buyer consumer technology, consumer electronics and IT channel event, which takes place in Monaco from February 19th to 22nd. Read full story

by Stuart Wilson, Thursday 24 January 2019

NUU Mobile expands MEA channel reach

Fast-growing smartphone brand NUU Mobile continues to accelerate its channel reach across the Middle East & Africa (MEA) region. Noour Ali, global sales director at NUU Mobile, said: “We have recently signed Al Futtaim as a distributor for the UAE market, One Trading for Egypt and Amtel Limited to cover Kuwait. We have also signed Smart Connections for the growing markets in Tanzania and Kenya.” Read full story

by Stuart Wilson, Monday 3 December 2018

Ipswitch signs Ingram Micro for META

Ipswitch, a producer of file transfer and network management software, has announced a distributor partnership with Ingram Micro, one of the largest technology distributors in the META (Middle East, Turkey and Africa) region. Channel partners and resellers across the Middle East now have better access to Ipswitch IT management solutions through Ingram Micro. Read full story

by Stuart Wilson, Monday 12 November 2018

iBRIT continues rapid Middle East channel expansion

iBRIT has continued its rapid Middle East channel expansion, signing new distribution and retail agreements in Palestine with Almadafa and 2A Distribution. iBRIT has also strengthened its presence in Kuwait, inking new channel agreements with distributor Link Communications and retailer Carrefour. Read full story

by Stuart Wilson, Tuesday 23 October 2018

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