December 13, 2018

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iBRIT signs retail agreement with Carrefour UAE

iBRIT has announced a regional retail agreement with leading Middle East consumer tech retailer Carrefour. The agreement sees hypermarket chain Carrefour stock iBRIT smartphones and paves the way for further expansion and increased market share for the vendor. iBRIT is a premium smart devices brand that develops innovative products which are elegantly designed with the latest technology and superior components. iBRIT is incorporated in London, UK, and has its sales and marketing headquarters in Dubai, supported by regional offices in Shenzhen and Istanbul. Read full story

by Stuart Wilson, Wednesday 2 May 2018

Ring boosts channel reach with X-cite in Kuwait

Smart doorbell brand Ring has announced a partnership agreement with X-cite by Alghanim Electronics, Kuwait’s largest electronic retailer, to distribute Ring’s easy-to-use security devices. This partnership will help Ring expand its reach across the Kuwait market, offering security products and services. Read full story

by Stuart Wilson, Monday 30 April 2018

iLife strengthens Lulu partnership

Mobile device and accessories brand iLife Digital claims that its Middle East relationship with retailer Lulu is delivering impressive results for the company. Anees Mian, operations director at iLife Digital Technology, said: “We are seeing highest [levels of] device ownership, reflecting a change in consumer demand for premium yet affordable products. Lulu is a trusted retail chain across the Middle East and we are glad to partner with them, helping us expand our reach in the region.” Read full story

by Stuart Wilson, Friday 20 April 2018

Ingram Micro appointed as Forcepoint VAD in MEA

Ingram Micro has signed a Middle East & Africa (MEA) distribution deal with cybersecurity outfit Forcepoint. Under the terms of the deal, Ingram Micro is authorised to distribute the complete Forcepoint offering in 23 countries across the MEA region including Afghanistan, Algeria, Bahrain, Cameroon, Egypt, Gabon, Iraq, Ivory Coast, Jordan, Kuwait, Lebanon, Libya, Mali, Malta, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Senegal, Tunisia, the UAE and Yemen. Read full story

by Stuart Wilson, Wednesday 18 April 2018

XTOUCH launches e-commerce platform

Dubai-based consumer electronics brand XTOUCH has launched its own e-commerce website. The new site enables customers to purchase XTOUCH products online with free shipping and repair services. Targeted customers can also take advantage of an instalment payment scheme offered directly by XTOUCH with payments collected by the company’s sales and service representatives. XTOUCH has been operational for more than five years in the Middle East and has sold over 3 million units. Read full story

by Stuart Wilson, Wednesday 4 April 2018

SonicWall signs LinkQuest in Pakistan

Security solutions provider SonicWall has re-entered the Pakistan market through a tie-up with in-country distributor LinkQuest. As an authorised distributor LinkQuest will offer SonicWall’s security products and solutions to its channel partners and customers. Shahnawaz Sheikh, sales and channel director for SonicWall META & CEE, said: "Pakistan has always been a key market for us, but unfortunately during our acquisition period with Dell, we had to realign certain territories and had to let Pakistan go to APAC region. Now, as we emerge out of Dell merger, we took a conscious decision to bring Pakistan back to Middle East region and support it from Dubai.” Read full story

by Stuart Wilson, Thursday 22 March 2018

Ingram Micro launches IoT unit in META region

Distributor Ingram Micro has launched an IoT (Internet of Things) business unit in the Middle East, Turkey and Africa (META) region. Over the last 24 months, Ingram Micro has launched several solutions-based business units including ones for cloud technology, cybersecurity and physical security. These centres of excellence have positioned the company to become a leader in these high growth segments, supporting the channel in the region and beyond. Read full story

by Stuart Wilson, Monday 12 March 2018

Middle East tech retail channel feels VAT impact

The Middle East consumer tech retail channel has experienced a rollercoaster during the last few months, mainly due to the introduction of 5% VAT in the UAE and Saudi Arabia on the 1st January 2018. Sales in December 2017 were buoyant with many consumers choosing to purchase big-ticket items prior to the implementation. This sales boom then gave way to a sharp sales drop-off in January 2018, according to market reports and analyst insights. Read full story

by Stuart Wilson, Friday 9 March 2018

Ingram Micro signs META cloud deal with Palo Alto

Distribution giant Ingram Micro has announced a Middle East, Turkey and Africa (META) region cloud services aggregation agreement with Palo Alto Networks, the next-generation security company. This builds upon the existing Ingram Micro and Palo Alto Networks relationship already established in a number of countries in the Americas and Asia Pacific. Read full story

by Stuart Wilson, Monday 5 March 2018

Redington unveils new brand identity

Distributor Redington has whipped the covers off its new global brand identity including a new logo and tagline. The distributor has significant presence in India, South Asia, Middle East, Turkey and Africa with sales running at approximately US$6 billion per annum. Established in Chennai in 1993, Redington’s new tagline is ‘Seamless Partnerships’. With a strong network of 37,500 partners, Redington currently distributes more than 200 brands across 24 markets. Read full story

by Stuart Wilson, Monday 26 February 2018

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