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HOME REGIONS Russia & CIS › Etiger targets smart home market

Etiger targets smart home market

by Stuart Wilson, Thursday 20 June 2013

Etiger has set its sights on the Russia & CIS region as it looks to build new routes-to-market for its home automation and smart home products. The Etiger team is participating at annual channel event DISTREE Russia & CIS next week to meet top distributors and retailers from across the region.

Janko Chen, CEO at Etiger, said: “We plan to showcase our Etiger automation audio, video and security product ranges. Etiger is an advanced brand in home automation and smart home products.”

Etiger has developed channels in a number of major European markets and is now turning its attention to Russia & CIS. The brand’s short-term goal is to develop its distribution channel and gain market share in the region.

In addition to traditional retailers and e-tailers, Etiger also believes that Apple-focused stores and mobile phone retailers are strong potential channel for its solutions.

“We offer advanced products that have unique positioning in the market,” said Chen. “Our approach is to identify one or two distributors per country that offer access to the retail channel.”

“We are new to the region but we identify important trends such as fast growth, the adoption of advanced technologies and increased use of automation and smart home solutions,” he added.


DISTREE Russia & CIS is the region’s premier annual channel event for vendors looking to manage, build or launch channels in this strategically important market. Leading retailers, resellers and distributors from across Russia & CIS attend the event, allowing vendors to accelerate their channel development and drive business success across Russia & CIS.

DISTREE Russia & CIS operates a unique business model based on an ‘invitation only’ event format, offering a compelling mix of pre-scheduled one-on-one meetings, keynotes, awards and networking opportunities for vendors and channel executives operating in the Russia & CIS region. For more information, visit

DISTREE Russia & CIS 2013 is scheduled to take place place at the Pulkovskaya Radisson Hotel in St. Petersburg from June 25th to 27th. Vendors wishing to attend the event should contact quoting code DRU13.


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May, 2020

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