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HOME REGIONS Russia & CIS › MTI adds Fractal Design in Ukraine

MTI adds Fractal Design in Ukraine

by Stuart Wilson, Friday 19 July 2013

Ukraine-based distributor MTI has added computer cases from Fractal Design to its product portfolio. MTI has struck an exclusive distribution deal with Fractal Designs, a Swedish company that produces computer cases, cooling systems and power units and specialises in low-noise products.

Fractal Design cases are targeted at professionals, enthusiasts and gamers and also meet the needs of users who require a quiet PC. Fractal Design claims that its computer cases coffer Scandinavian design fused with maximum sound reduction, configurability and functionality.

MTI plans to focus on pushing Fractal Design product through retail channels in Ukraine, believing that viewing the products in store will be a valuable part of the consumer experience and brand engagement strategy. Retail customers will be able to evaluate the quality of materials, design and functionality, according to MTI.

Fractal Design stock is now available from MTI and will be offered to channel customers through the distributor’s partner network. All products come with a one-year year warranty that will be supported by MTI service centres.

DISTREE Russia & CIS 2014

DISTREE Russia & CIS is the region’s premier annual channel event for vendors looking to manage, build or launch channels in this strategically important market. Leading retailers, resellers and distributors from across Russia & CIS attend the event, allowing vendors to accelerate their channel development and drive business success across Russia & CIS.

DISTREE Russia & CIS operates a unique business model based on an ‘invitation only’ event format, offering a compelling mix of pre-scheduled one-on-one meetings, keynotes, awards and networking opportunities for vendors and channel executives operating in the Russia & CIS region. For more information, visit www.distree-russia.com.

DISTREE Russia & CIS 2014 is scheduled to take place place at the Pulkovskaya Radisson Hotel in St. Petersburg from June 24th to 26th. Vendors wishing to attend the event should contact fsimard@distreevents.com quoting code DRU14.

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