May 25, 2020

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HOME REGIONS Russia & CIS › Merlion and Bureaucrat join forces in Russia

Merlion and Bureaucrat join forces in Russia

by Stuart Wilson, Tuesday 3 September 2013

Russian distribution giant Merlion has merged with fellow distributor Bureaucrat. The precise terms of the deal were not disclosed. Merlion’s management team will run the enlarged company that will include all the contracts Bureaucrat has in place with both suppliers and channel customers. The two companies reckon that the deal offers new economies of scale and an expanded portfolio for the enlarged group.

For Merlion, joining forces with Bureaucrat gives it access to additional product areas such as stationery, peper goods, office furniture, business accessories and corporate gifts. Bureaucrat’s existing partners will be able to take advantage of Merlion’s financial services, logistics, marketing expertise and procurement management systems.

Sergey Raskolov, director general at Merlion, said: “The strongest players survive in competitive markets. This merger strengthens our position and makes our company more attractive for both partners and vendors.”

DISTREE Russia & CIS 2014

DISTREE Russia & CIS is the region’s premier annual channel event for vendors looking to manage, build or launch channels in this strategically important market. Leading retailers, resellers and distributors from across Russia & CIS attend the event, allowing vendors to accelerate their channel development and drive business success across Russia & CIS.

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DISTREE Russia & CIS 2014 is scheduled to take place place at the Pulkovskaya Radisson Hotel in St. Petersburg from June 24th to 26th. Vendors wishing to attend the event should contact fsimard@distreevents.com quoting code DRU14.

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