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HOME REGIONS Russia & CIS › Elko adds NewStar to portfolio

Elko adds NewStar to portfolio

by Stuart Wilson, Thursday 10 April 2014

Distributor Elko Group has expanded its portfolio, signing an agreement with mounting solutions vendor NewStar. The distribution deal covers the CIS, Baltic States, Central and Eastern Europe. Founded 18 years ago, NewStar is a professional manufacturer of accessories for flatscreen televisions and monitors, projectors, PCs, tablets and notebooks.

Bob Hanemaaijer, sales and marketing director for NewStar, said: “Our goal is to give resellers additional cross-sell, up-sell and attach-selling potential with audio-visual (AV) and IT solutions and in doing so help them to boost their sales and profitability. We are looking forward to working with the Elko team and reaching out to more IT resellers and AV installers.”

NewStar offers a wide range of mounts to meet all needs, from wall, desk and ceiling options for large format displays, through to specialised medical solutions and products designed for conventional laptops and tablets.

Aleksandrs Orlovs, Elko Group’s distribution director, added: “NewStar has a rapidly growing reputation amongst both the professional AV and IT channel communities for high quality, simple installation and long warranty. NewStar’s extensive range of mounting solutions represents a significant expansion of our portfolio, providing more options for end-users to find the right solution to their home or work environment.”

DISTREE Russia & CIS 2014

DISTREE Russia & CIS is the region’s premier annual channel event for vendors looking to manage, build or launch channels in this strategically important market. Leading retailers, resellers and distributors from across Russia & CIS attend the event, allowing vendors to accelerate their channel development and drive business success across Russia & CIS.

DISTREE Russia & CIS operates a unique business model based on an ‘invitation only’ event format, offering a compelling mix of pre-scheduled one-on-one meetings, keynotes, awards and networking opportunities for vendors and channel executives operating in the Russia & CIS region. For more information, visit www.distree-russia.com.

DISTREE Russia & CIS 2014 is scheduled to take place place at the Pulkovskaya Radisson Hotel in St. Petersburg from June 24th to 26th. Vendors wishing to attend the event should contact fsimard@distreevents.com quoting code DRU14.


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