June 19, 2021

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Touchmate targets regional expansion

by Stuart Wilson, Monday 16 June 2014

Technology brand Touchmate is looking to extend its channel reach into new markets around the world. The company has confirmed it will attend both DISTREE Russia & CIS and DISTREE Africa to accelerate its channel development in these strategic regions. Kamal Kumar, general manager at Touchmate, said: “Touchmate is recognised for its quality and product features and its affordable price points.”

The Touchmate portfolio contains more than 1100 SKUs and the company offers a wide range of smartphones and tablets. Touchmate products are already available through more than 200 retailers in the Middle East and Africa region, including through major hypermarket chains.

“Touchmate will use its presence at upcoming DISTREE Events to reach new areas where we can fill gaps in the market. The events in Russia and Africa are an excellent medium for exploring new business opportunities,” added Kumar.

Touchmate is currently moving to a new headquarters in Dubai Investments Park (DIP) and will look to scale up its infrastructure in line with company growth. In addition to its smartphone business, Touchmate is also playing a major role in promoting Intel-based tablets as part of its portfolio.

“If you don’t have Touchmate, you don’t have promotions in your stores - I can confidently say this to all retailers,” Kumar said. “We’re known as the ‘King of Tablets’ by our partners with more than 35 models in this product category.”

Touchmate introduces new products every month with immediate stock availability from its facilities in Dubai. The company claims to offer strong bundle promotions, competitive pricing, excellent retail packaging and higher margin opportunities for retailers. Touchmate is active in terms of in-store promotions and consumer offers.

“In the Russia & CIS region, we will be looking for a strong distributor who we can partner and work closely with,” said Kumar. “In Africa, we will also be looking to extend our channel reach and availability of the Touchmate portfolio.”

DISTREE Russia & CIS 2014

DISTREE Russia & CIS is the region’s premier annual channel event for vendors looking to manage, build or launch channels in this strategically important market. Leading retailers, resellers and distributors from across Russia & CIS attend the event, allowing vendors to accelerate their channel development and drive business success across Russia & CIS.

DISTREE Russia & CIS operates a unique business model based on an ‘invitation only’ event format, offering a compelling mix of pre-scheduled one-on-one meetings, keynotes, awards and networking opportunities for vendors and channel executives operating in the Russia & CIS region. For more information, visit www.distree-russia.com.

DISTREE Russia & CIS 2014 is scheduled to take place place at the Pulkovskaya Radisson Hotel in St. Petersburg from June 24th to 26th. Vendors wishing to attend the event should contact fsimard@distreevents.com quoting code DRU14.

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