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Cactus to showcase consumable credentials

by Stuart Wilson, Tuesday 16 June 2015

Cactus is a fast-growing brand that aims to set new standards for market-compatible printing consumables. The company, which is participating at this week’s DISTREE Russia & CIS, has become one of the largest suppliers of compatible consumables in the Russian market. Cactus looks to create optimal solutions for printing at home and office.

Cactus aims to produce high-quality supplies at reasonable prices that are not inferior to the level of product OEMs. The company will have an opportunity to pre-schedule one-on-one meetings with resellers, retailers, e-tailers and distributors at DISTREE Russia & CIS 2015.

Roman Samoylov, general manager at Cactus, said: “This will be our first experience of participating in an event with the format of DISTREE Russia & CIS. We will use the opportunity to further develop out business with new and existing partners.”

“The format of DISTREE Russia & CIS is interesting for us because it creates the possibility to conduct a series of meetings with current and potential partners in a short space of time. This is a chance to present new products and promising areas of business, to discuss the current market situation and also assess development plans for the near future,” he added.

Cactus will showcase its core portfolio of compatible consumables, photo paper and large format paper media at the event. The company also now offers cleaning products, materials for printing photo wallpaper from German company Zihl, plus a range of accessories and gadgets including wireless flash drives and portable batteries.

Guaranteed margin

Cactus consumables unit sales were up 10% year-on-year in 2014. The economic problems facing Russia actually led to more customers turning to Cactus products.

Samoylov explained: “The crisis in the Russian economy and the depreciation of the rouble in the fourth quarter of 2014 and first quarter of 2015 suddenly had a positive impact, and during these periods, we noted the maximum increase in sales of our products. Of course, this is due to the sharp rise in prices of products of vendors who nominate their prices in foreign currency, as well as the desire of users and corporate clients to keep the budget in printing costs already approved at that time - the rouble values.”

During 2015, Cactus sees strong growth opportunities in the corporate, government and business-to-business sector as well as potential in retail and other countries in the Russian customs union.

“Currently, Cactus is one of the leading brands of compatible consumables in Russia. We offer our partners a whole range of advantages when working with us including the widest range of products at competitive prices; correct and commercially attractive packaging of goods; stable stock; advertising and marketing support, and correct pricing for each channel. Plus we offer guaranteed margin for partners,” added Samoylov.

Cactus offers reward programmes for business partners with distributors eligible for marketing funds based on their sales.

“The marketing fund enables our distributors and partners to effectively represent and promote our products in a variety of sales channels,” explained Samoylov. “For our part, we provide partners with comprehensive assistance in the development, design and promulgation of their marketing activities.”

Cactus only started its business in Russia in 2010 and is already ranked as one of the leading brands of compatible supplies within the national market.

“We hope that we can maintain the impressive growth rate in the next two years to become number one in Russia in the segment,” said Samoylov. “We respect and appreciate the trust of our partners. Because of this, we are optimistic about the future. We look forward to seeing new and existing partners at DISTREE Russia & CIS.”

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Russia & CIS.

DISTREE Russia & CIS 2015, which takes place from June 24-26th in St. Petersburg, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers, resellers and distributors. Readers requiring more information about DISTREE events in 2015 should contact

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