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HOME REGIONS Russia & CIS › Keneksi to build brand awareness

Keneksi to build brand awareness

by Stuart Wilson, Tuesday 16 June 2015

Keneksi smartphones and phones will be on display at next week’s DISTREE Russia & CIS channel event in St. Petersburg. Anna Ermakova, head of the international sales department at Keneksi, said: “Together with our distribution partner Marvel we will present the Keneksi brand, meet existing partners to discuss current and future cooperation, identify new partners and discuss the latest trends impacting the mobile industry.”

Keneksi recently launched a new LTE model, which will be the brand’s first 4G smartphone. Distributors and resellers attending DISTREE Russia & CIS will have an opportunity to view the portfolio and discuss contracts and commercial terms with the Keneksi team.

“During the past 12 month we have launched sales of Keneksi products in new CIS markets and expanded our sales boundaries. Our goal is to reach 7% market share in the new regions,” explained Ermakova.

Keneksi also has ambitions to expand its brand reach into Europe as well as opening up new sales channels in Russia with some of the country’s most influential retailers.

“Keneksi manages its own production and offers high-quality products. We offer distributors, resellers and retailers favourable business conditions, service support and the best price-quality balance possible,” added Ermakova.

Keneksi offers partners a strong margin, flexible payment system and a tailored approach appropriate to their business needs.

“We offer our distributors and retailers marketing support and different marketing activities in every channel. We share marketing channels to promote the brand and increase sales. We have regular contact to discuss activities to increase brand awareness and sales volumes,” explained Ermakova.

The company believes that current market conditions favour B-brands looking to further develop their business within Russia & CIS markets.

“Keneksi is channel-friendly,” added Ermakova. “Our main strategy is promotion for brand awareness and geographical expansion in Russia, CIS, Europe and countries of Central Asia. Keneksi is a young company, but we have ambitious goals.”

She concluded: “Our mission is to provide users with high quality mobile technology products; to make Keneksi devices comfortable, practical and affordable, so everyone can choose a suitable model; and to become an internationally recognised manufacturer and win the love and trust of consumers in every country we operate in.”

Media Partnership

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2015, including DISTREE Russia & CIS.

DISTREE Russia & CIS 2015, which takes place from June 24-26th in St. Petersburg, gathers together hundreds of senior executives from the region’s leading ICT & CE e-tailers, retailers, resellers and distributors. Readers requiring more information about DISTREE events in 2015 should contact

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